NBC and Egreetings Announce Strategic Marketing Partnership
Added: (Wed Nov 24 1999)
Pressbox (Press Release) -
NBC to Invest in Popular Digital Greetings Web Site
NBC and Egreetings Network, Inc., which operates a leading online digital greeting and gift site called Egreetings.com, jointly announced a strategic partnership in an innovative cross-marketing agreement to promote the network's premiere programs and the popular Web site's free digital greetings. As part of the partnership, NBC has agreed to make an investment in Egreetings that includes both equity and on-air promotion.
"NBC and Egreetings have entered into a relationship that will establish Egreetings.com as a key strategic partner for the marketing of NBC programs," said Marty Yudkowitz, President of NBC Interactive.
"Online marketing is a growing focus of our viewer outreach and Egreetings.com provides a powerful communications tool through its free digital greetings that offer a fun and interactive way to promote our primetime programs in the online world," said John Miller, NBC, President of Advertising and promotions.
Elements of the partnership include the right for Egreetings to create free digital postcards and animations for NBC shows. Among the shows initially slated for digital greetings are: 'The Tonight Show,' 'Providence' and 'The 70's.' Egreetings will promote the digital greetings on the Egreetings.com Web site and through email messages to its member base. Egreetings.com will also incorporate links to enable senders of greetings to click through to the relevant NBC show Web site.
"With over 8 million registered members, Egreetings.com will provide a powerful assist to NBC in expanding its viral marketing to promote its popular shows and build viewer loyalty," said Egreetings CEO Gordon M. Tucker. "Every time someone sends a free greeting featuring a favorite NBC show or character, another person is touched by that message and may send a greeting as well. It's a contagious way of building mindshare."
About Egreetings Network, Inc.
Egreetings offers consumers a simple and convenient solution to the problem of finding and sending appropriate greetings and gifts. The Egreetings.com Web site contains over 5,000 digital greetings incorporating rich media elements such as graphics, animations and music that consumers can personalize and send for free. Egreetings.com also offers consumers a wide variety of gift suggestions based on the particular occasions for which they are sending greetings.
Egreetings is a registered trademark of Egreetings Network, Inc.
NBC is a global media company with broadly diverse holdings. NBC owns and operates the NBC Television Network as well as 13 television stations. In the United States, NBC owns CNBC, operates MSNBC in partnership with Microsoft, and maintains equity interests in Arts & Entertainment, The History Channel, and Rainbow Programming Holdings, a leading media company with a wide array of entertainment and sports cable channels. Internationally, NBC owns and operates CNBC: A Service of NBC and Dow Jones in partnership with Dow Jones & Company in Europe and Asia. Together with National Geographic Television, NBC owns National Geographic Channels Worldwide (NGCW). In partnership with BSkyB, NGCW operates the National Geographic Channel in Europe. Its sister programming service, National Geographic Channel Asia, is jointly owned by NBC and National Geographic. NBC also operates NBC Europe in partnership with Deutsche Fernsehnachrichten Agentur. NBC is the network leader in interactive and new media businesses. Among its holdings are NBC.com, NBC Interactive Neighborhood and VideoSeeker. The company also has an equity stake in Snap, the Internet portal service operated in partnership with CNET, and iVillage.com: The Women's Network.
Members of the media can get more information about NBC and its programming on the NBC Media Village Web site at www.nbcmv.com.