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Infonautics' Shopping Sleuth Service Available At Retail Complex

Added: (Wed Nov 24 1999)

Pressbox (Press Release) - Infonautics and the Plaza and Court at King of Prussia Join to Enhance Holiday Shopping

WAYNE, Pa., Nov. 24 /PRNewswire/ -- Infonautics, Inc. (Nasdaq: INFO - news), a pioneering Internet information services company, today announced an agreement with the Plaza and Court at King of Prussia, Pennsylvania to provide Infonautics' Shopping Sleuth(TM) service to holiday shoppers at the mall. The program which will begin on 'Black Friday,' November 26, 1999 will run on selected dates through Christmas Eve, December 24, 1999.

The promotion features on-site registration and use of the Shopping Sleuth service at the mall, a drawing for a $1,000 mall shopping spree, and an on-going press campaign. Shoppers at the mall will be met by greeters dressed as elves with www.shoppingsleuth.com embroidered on their cloaks.

The Shopping Sleuth 'elves' will hand out flyers directing shoppers to the Nordstrom Court where computers will be connected to the Internet and the Shopping Sleuth service. While the mall's customers are in the Nordstrom Court they will be able to enter a drawing to win a $1,000 shopping spree to be awarded by Infonautics on December 27th 1999.

"This promotion makes great sense for both Infonautics and the mall," said Infonautics CEO, Van Morris. "As a new offering we want to market the Shopping Sleuth service to as many people as possible and generate registered users. The millions of savvy shoppers at the Plaza and Court at King of Prussia provide a great demographic fit. In return, the mall enhances its Internet presence, provides its shoppers with added services and makes holiday shopping easier and stress-free."

The Plaza and Court at King of Prussia expect an estimated 5 million shoppers over the holiday season and the dates of the promotion are tied into the most heavily trafficked days. Shoppers will be able to access the Shopping Sleuth service from the mall on Black Friday, Saturday, Nov. 27th, Saturday, Dec. 18th, Sunday, Dec. 19th, and Christmas Eve. The Shopping Sleuth service is available to all holiday shoppers at (http://www.shoppingsleuth.com)

ABOUT SHOPPING SLEUTH

The Shopping Sleuth service is a free service for consumers seeking to make educated buying decisions. The service, located at http://www.shoppingsleuth.com, provides a wide-range of information including best prices, ratings and reviews, product details, news group reviews and premium information. Users can also comparison shop for price, as well as purchase products through an agreement with DealTime.com Inc. The service updates product information daily to ensure that users receive the most current and accurate information and delivers its findings to their e-mail.

ABOUT INFONAUTICS

Infonautics, Inc. (Nasdaq: INFO - news) is a pioneering provider of highly personalized and targeted Internet information services to Internet users worldwide. The Infonautics Network of web properties includes the award-winning Infonautics Sleuth platform which includes Company Sleuth, Sports Sleuth, Job Sleuth, Shopping Sleuth and Fantasy Sports Sleuth. The Infonautics Network also includes the popular Elibrary platform, consisting of Electric Library, Encyclopedia.com and Researchpaper.com. The Electric Library service was the first reference service of its type on the Internet, and is one of the largest paid subscription sites on the Web, with more than 83,000 paying subscribers. The Company also provides e-commerce online service archive services to major publishers and other content creators. Infonautics was founded in November 1992, and is headquartered in Wayne, PA.

INFONAUTICS and ELECTRIC LIBRARY are registered trademarks of Infonautics, Inc. or its subsidiaries. COMPANY SLEUTH, SPORTS SLEUTH, JOB SLEUTH, FANTASY SPORTS SLEUTH, SHOPPING SLEUTH, ENCYCLOPEDIA.COM, and RESEARCHPAPER.COM are trademarks of Infonautics, Inc. or its subsidiaries. All other trademarks and service marks are the properties of their respective owners.

For more information, contact Don Mennig, 610-225-6402, or dmennig@infonautics.com, or for corporate information, Bob Wright, 610-225-6356, or bwright@infonautics.com, both of Infonautics.

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