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Charles Tyrwhitt Shirts joins the web’s DotDeals.com

Added: (Wed Jun 21 2000)

Pressbox (Press Release) - Date: 6/21/00

For Immediate Release

England’s Charles Tyrwhitt Shirts joins the web’s DotDeals.com Club

England’s Charles Tyrwhitt, makers of both formal and casual wear for the discerning man and woman has signed a deal with and launched a several introductory shopping offers for their online store on Dotzoo.com’s shopping enhancement site http://www.DotDeals.com.

“As a mail order company with 14 years experience we know that customers respond well to our periodic offers” says James Stewart, VP Marketing for Charles Tyrwhitt (http://www.tyrwhitt.com), based in San Francisco “Offers that appeal to one customer may not appeal to others, http://www.DotDeals.com has overcome this by extending a number of different attractive offers all at the same time.”

DotDeals.com is online shopping portal with a difference, which has been generating excitement amongst online shoppers and news media across the US. Given the vast reach of DotDeals.com, Charles Tyrwhitt Shirts felt that this was one of the best online Marketing avenues to participate in as they extend their customer base to North America.

Charles Tyrwhitt customers fall into three main groups:

1. On a budget
2. Affluent but cautious
3. Affluent risk taker

Each group is valuable to the firm, but acts differently to traditional direct mail activity.

“The internet has enabled us to give each group what they want, when they want it. We use Computer Associates Neugent Technology to segment our existing database of customers, we see our relationship with DotDeals.com as an excellent way to promote attractive offers to the different groups of potential new customers” concludes James Stewart.

Charles Tyrwhitt Shirts Background:

Established 14 years ago, the company has grown from its flagship store on London’s Jermyn Street to become England's largest company selling quality shirts for men and women through the Internet and mail order. Now available to US consumers in dollars, the shirts themselves combine tailoring perfection with outstanding value and service.

The Tyrwhitt.com website has been designed and is hosted by technology partner Computer Associates and contains many unique customer service and ease of use features.

DotDeals.com Background:

DotDeals.com is North America’s premier online shopping portal that aggregates online and real world shopping offers (coupons, rebates, discounts & more) extended by over 800 merchants to bring the best in shopping to its visitors. DotDeals.com is a online portal created and run by DotZoo.com, a Redmond, WA based internet company.

For more information or pictures please contact:
James Stewart - VP Marketing – Charles Tyrwhitt Shirts
Email: James.stewart@tyrwhitt.com or phone: 415 283 3266


Public Relations Department
DotZoo.com Inc.
Email: pr@dotzoo.com or phone (425) 702-9897

http://www.DotDeals.com - “How do you want to save Today?”


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