Added: (Thu Dec 20 2001)

Pressbox (Press Release) - Have you got your favourite image imprinted on your mobile phone? Well, thousands of Italians will have this Christmas thanks to British company, ICI Imagedata who identified an opportunity overseas and exploited it with the help from the Trade Partners UK team at its local Business Link in Ipswich.

Trade Partners UK - the government organisation that provides support services for UK companies trading overseas – worked with sales director Graham Broughton in targeting the Italian market as the largest European market for mobile phone accessories. The objective then became to launch the company’s new mobile phone personalisation system in time for Christmas. To date, ICI Imagedata has received 200,000 pounds worth of orders from Italy, with a further 1.4million expected early next year.

Explained Mr Broughton, “We set a challenging deadline, but within weeks the team sourced suitable business partners. Trade Partners UK supported us during several negotiations such as appointing a sales partner. We then exhibited at an IT and Telecom fair on their recommendation and this it where we began picking up the business.”

The company sent its first shipment out to Italy in December and expects more to follow in the New Year. ICI Imagedata developed the process of printing individual images on the back of mobile phones using technology developed by MiCyte. It applies a combination of polymer coatings and a controlled heat process to ‘embed’ images so that they are scratch resistant. This process is a result of ICI Imagedata’s multi million pound research and development investment into dye-sublimation.

Consumers from the UK wishing to purchase a mobile phone with their favourite image can obtain one from any Carphone Warehouse or Vodafone retail outlet.



News release is available online at www.prowse.co.uk/newsf.html

Trade Partners UK is the government organisation that provides support services for UK companies trading overseas. Launched in May 2000 it brings together teams in 200 British embassies overseas, 45 Business Links in the UK and at least nine government departments, as well as representatives in Chambers of Commerce across the country. Its aim is to make these services clearer, more effective and easier for British exporters and investors. For more information visit the web site www.tradepartners.gov.uk.

ICI Imagedata has a strong international base with sales and marketing offices in Europe, North America and Japan. Over 85% of its products are sold outside of the UK. ICI Imagedata manufactures consumables for thermal dye-sublimation, electro-photographic and inkjet printing technologies. Products range from the latest high-quality papers for the fast-growing digital photography market to overhead transparency films. Imagedata also works with partners to develop new organic coatings on polymeric films for use in electronics applications. Imagedata is a division of ICI plc.

Graham Broughton, sales director at ICI Imagedata, can be contacted on 01206 392 424.

For further information please contact Tara Hamilton-Hicks/Katy Keenan at Prowse & Co on 01372 363386


Alasdair Crewe/Mike Dennehy/Scott McLean at the Trade Partners UK Press Office on 020 7215 8196/4795.

Issued on behalf of Trade Partners UK by Prowse & Co

19 December 2001

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