Hunters help 600-million people tie the knot every day!
Added: (Tue Dec 05 2000)
Pressbox (Press Release) -
NEW ERA IN CRM LAUNCHED
Hunters Savile Row tie maker and owners of the highly profiled web site www.luxuryties.com who gave us a unique shirt and tie matching service have now launched their “beyond the purchase” facility.
Now it is possible to do more than mix and match shirts, or as luxuryties.com do allow you to scan in something you already own and the match it with something you don’t own!
From today by clicking the navigation bar “SavileRow.tv” the 600-m daily tie wearers around the world can learn from a series of styling film clips how to tie your ties, your bow ties, repair you ties even see a film helping you select the right looks!
Says Martin Brighty, President; “As a traditional company going on-line to us meant that we must be able to deliver the level of service we in Savile Row are famous for, before, during and importantly after purchase.
Too many other web sites sell in a one dimensional manner, its impossible to build a meaningful customer experience, let alone take seriously some of the claims of web sites being brands, unless the total experience adds something of value beyond the purchase.
Knowledge through written content just doesn’t do it for me, especially when trying to describe a tangible product, that I can only see a picture of.
To all our customers the additional added value benefit is access to our film clips that answers many of the questions posed by our customers in a fun and interactive way, and you don’t even have to be a customer to see the films.
My main problem with purchases where I can’t go back to the store for assistance especially on-line, is that once you own the product you might never achieve the full value from it, how many people have software that they paid a lot for but only ever master say 10% of it.
We want our customers to understand completely how their ties should look and what it takes to get them there so they get real value, to deal direct with Savile Row is something that originally only a few could do, we have through our tradition on the Row been able to recreate this for the benefit of those who maybe don’t get over to London.
All the requests we get are amazing, the kind of relationship we engender gives rise to a lot of very humours e-mails and actual customer visits to us, how many other web sites achieve that?
We regard this as just the first step in our transition towards iDTV we expect other web sites to follow our lead in the apparel sector, and as we begin to add new products that we already sell, so our experience of these products will be translated onto film for our customers, so they get the fullest benefit”.