FORGET THE OSCARS WE’VE WON AN IBAFORGET THE OSCARS WE’VE WON AN IBA
Added: (Fri Dec 14 2001)
Pressbox (Press Release) -
Leicester-based Cooke Optics, an innovative lens designer and manufacturer, was named joint overall winner in the Trade Partners UK International Business Awards (IBAs), and also picked up the prestigious ‘Product Innovation of the Year’ award. The business awards recognise outstanding efforts and achievements in overseas markets and are organised in conjunction with Trade Partners UK and Export Times, and sponsored by HSBC and Euler Trade Indemnity.
Cooke Optics received its award at a ceremony in London, in the presence of HRH The Duke of York, special representative for international trade and investment. The company, which won a technical Oscar in 2000, has been capturing images and documenting historic events for over 100 years and won the overall ‘Exporter of the Year’ title for its extensive and innovative export strategy. Covering images at the South Pole with Scott and Shackleton, the royal wedding of the Duke and Duchess of York in 1923, the World Cup in 1966, classic films such as Ben Hur and The Godfather, and recent blockbusters such as Hannibal and Erin Brockovich, are just a few of Cooke Optic’s accolades.
The award judges considered Cooke Optics to be ‘world class manufacturer’. It won the ‘Product Innovation Award’ for committing itself to product research and development whilst being able to maintain a dominant market position.
The company’s products compete against those from giants such as Panavision and Zeiss. Managing director, David Stevens said: “when competing with such giants we must utilise all available resources, Trade Partners UK has provided tremendous advice and support when dealing with overseas markets.”
East Midlands international trade director, Mark Robson said: “It is very impressive, who would have thought that a small Leicestershire company would be at the forefront of film technology worldwide.”
Established in 1886, the company was originally part of Rank Taylor Hobson until a ‘buy-in’ management buyout in 1998. It now employs 55 staff, and has re-located to purpose built premises situated in a 3-acre site. Last year the company’s export revenue was nearly 80% of total turnover. The company has undergone three years of extensive change to become more export driven, resulting in worldwide markets from Hollywood to Bollywood.
Trade Partners UK was an integral part of the change process, organising visits to new markets such as China and India. These visits helped to establish new contacts and improved understanding of foreign film markets. A major selling point for the company overseas is the quality of its technical support. By investing in people, equipment and product design the company is able to communicate the right ideas and products effectively in foreign countries.
These investments have been recognised previously by winning a technical Oscar, Emmy and ‘Investors in People’ in 2000 and most recently a double ‘Queens Award for Innovation and International Trade’.
IMAGES & OTHERS CAN BE DOWNLOADED ON THE PROWSE & COMPANY WEBSITE AT:
Picture 1 = L-R = David Stevens, managing director of Cooke Optics; Mark Robson, East Midlands International Trade Director; and Tim Jelley, Senior International Trade Advisor for Leicester.
Picture 2 = As above
Picture 3 = David Stevens, managing director of Cooke Optics;Tim Jelley, Senior International Trade Advisor for Leicester; and Mark Robson, East Midlands International Trade Director.
For further information, photography or a full list of winners contact Tara Hamilton-Hicks at Prowse & Co on 01372 363386.
NOTES TO EDITORS:
News release is available online at www.prowse.co.uk/newsf.html
Trade Partners UK is the government organisation that provides support services for UK companies trading overseas. Launched in May 2000 it brings together teams in 200 British embassies overseas, 45 Business Links in the UK and at least nine government departments, as well as representatives in Chambers of Commerce across the country. Its aim is to make these services clearer, more effective and easier for British exporters and investors. For more information visit the web site www.tradepartners.gov.uk.
David Stevens, managing director at Cooke Optics can be contacted on 0116 264 0700.
For a full list of winners or further information please contact Tara Hamilton-Hicks/Katy Keenan at Prowse & Co on 01372 363386
Alasdair Crewe/Mike Dennehy/Scott McLean at the Trade Partners UK Press Office on 020 7215 8196/4795.
Issued on behalf of Trade Partners UK by Prowse & Co
12 December 2001