Announcing the launch of www.MiddleEastPostBox.com: Portal on Opt-in Email Marketing
Added: (Wed Sep 19 2001)
Pressbox (Press Release) -
Dubai, United Arab Emirates - 19 September 2001: Middle East Post Box is the first dedicated portal in the region for Opt-in email marketing. The technology implemented on the site will capture the demographics of the registered internet subscribers with their areas of interest for receiving value information and breaking news email alerts.
The need for Middle East Post Box was realized by Cyber Gear, the e-Business and B2B solutions company based in Dubai. According to Sharad Agarwal, CEO of Cyber Gear, “There is a critical need for providing a platform for cost effective and targeted online marketing. With banner advertising not succeeding in reaching the message to the right audience, permission marketing is going to be the next major revolution in the internet industry. I think I am speaking for all that unsolicited emails are becoming a menace and one needs to receive only information that one needs. Middle East Post Box will help agencies and marketing organizations in the region to accomplish their objectives of delivering a compelling message in rich media format directly to their target market.
Global research conducted by Forrester and eMarketer in USA, has established that more than 85% of all internet users use their accounts for email. Total email marketing spending in the US is likely to reach US$ 3.5 billion by end 2003. With an estimated 3.5 million internet users in the Middle East, opt-in email marketing holds much promise.”
About Middle East Post Box
Middle East Post Box is an e-venture developed by Cyber-Gear.com. The portal will set standards in the region for permission marketing. The Opt-in database of registered subscribers will include information such as gender, age, family size, income, education, occupation and other relevant demographics. The clients can choose to reach their audience through Arabic and English emails. Complete tracking reports will be provided for measuring effectiveness of campaigns through audited click-throughs.
Middle East Post Box is keen on partnering with other global portals that have built opt-in lists with demographic information. Some of the other portals developed by Cyber Gear include www.middleeastdirectory.com, www.middleeastevents.com and www.click2advertising.com
For more information, contact:
Middle East Post Box
P. O. Box: 53735
United Arab Emirates
Tel: + 9714 3312627
Fax: + 9714 3318812