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It's Time to Fight Back Against Colds and Flu

Added: (Thu Nov 16 2000)



The ultimate weapon to help the public fight back against colds and flu has been developed by Beechams to help prevent a repeat of last year・s cold and flu .epidemic・.

www.coldsandflu.co.uk is a new website containing the latest information and advice on how to fight back against colds and flu. Uniquely, the site offers the opportunity to request a weekly e-mail alert advising the risk of catching colds and flu in your area.

The site provides sufferers and healthcare professionals with a complete guide to every aspect of colds and flu. This includes .The Enemy & Us・ V which explains how a cold or flu .catches us・, and .The Beechams Cold & Flu Scale・ - which advises on how likely we are to .be caught・. The site is also directly linked to The Cold & Flu Council website, a site sponsored by Beechams which contains expert advice on how to both avoid and treat colds and flu.

Professor Ron Eccles, Director of the Common Cold Centre in Cardiff, and a member of The Cold & Flu Council, commented :Many people are not even sure how to distinguish between colds and flu, let alone what you can do to prevent and treat them. It is important that the public has as much information as possible if we are to try and help reduce the impact that colds and flu have on our lives.;

:This service provides useful information that can help bridge the current knowledge gap and raise awareness of the key issues surrounding colds and flu.;

The Beechams Cold & Flu Scale provides both national and regional risk of catching a cold or flu with a high degree of accuracy, based on information collected from GP surgeries, hospitals, nursing homes, pharmacies, etc, and reflects a total sample population of 90,000 people.

Beechams and The Beechams Cold & Flu Scale are registered trade marks of SmithKline Beecham.

For more information or to speak to an expert please contact:
Claire Brough / Ross Wilkie
Harvard Public Relations
(020) 8759 0005

Notes to Editors:
Since 1927 Beechams has been producing a complete range of cold and flu treatments that provide rapid and effective relief from the symptoms of cold and flu, such as a runny or blocked up nose, sore throat, cough, fever and aches and pains. The Beechams Cold and Flu range is available from all good pharmacists and includes Beechams Flu Plus Caplets, Beechams Flu Plus Hot Drinks (Lemon and Berry Fruits flavours), Beechams All-In-One liquid, Beechams Powders, Beechams Powder Capsules, Beechams Cold & Flu Hot Drinks (Lemon, Blackcurrant and Lemon & Honey flavours) and Beechams Throat Plus Lozenges.

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