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Search Engine Optimization (SEO) for Bands and Artists

Added: (Fri Dec 01 2017)

Pressbox (Press Release) - Search Engine Optimization (SEO) for Bands and Artists
SEO or Search Engine Optimization for short, is a favourite, although widely misunderstood topic for just about any company or perhaps business that operates a site. Since music promotion in the 21st century is focused on the internet, it is as well a subject many bands and artists are actually turning their attention to. Unfortunately, while info on SEO for internet shops and casinos is actually in abundance, few SEO professionals have devoted a lot of their time to helping underground musicians generate targeted traffic to the sites of theirs or perhaps social media profiles.
To start off with, Seo is actually the process of both improving a site so it gets noticed by the main search engines and bringing attention to it on various other sites with the final goal of improving traffic amount in addition to quality on the target website. For bands, what this means is crafting and refining a site and attempting to get as many likely listeners to visit the website as you possibly can.
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Many bands make the error of ignoring a site entirely. They falsely think that in the era of MySpace, SoundCloud, Twitter, Facebook, ReverbNation and countless other social media networks that they don't have to commit the time in operating the own site of theirs. While the aforementioned social network websites will also be a need for music promotion, there are still not replacements for a site of your own. Having the very own website of yours has the advantage of providing you complete artistic independence over the format and setup of the website. Furthermore, it provides you with a more professional look and also allows you stand out from the crowd of unending "MySpace bands" out there.
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When you have the own site of yours, your SEO work could start. To begin with, you need to make sure to add unique and new content to the site of yours as frequently as you possibly can. Besides including the necessary biographical and discography info about the band of yours, consider including a blog and ensure you update the site frequently with news about upcoming live shows and releases. This not only gives the users of yours a cause to come back again to the site of yours on a frequent foundation, but it can make the major search engines come back too. When new content is found on your website frequently, the various search engines (mainly Google), will "crawl" your site much more frequently as well. What this means is that new content you put will appear in their search results a lot more quickly.
Besides maintaining fresh content on the site of yours, it's also wise to make an attempt to get traffic to the site of yours from other sources. Be productive in internet music forums and whenever you can, include an URL to the site of yours. The more some other sites link to the site of yours, the more extremely Google along with other search engines are going to regard your site. This can also serve to boost your site's standing in the search engine results.
Though the subject of Seo is definitely too wide to cover in a single article, the suggestions covered below must give bands as well as artists a good jumping off point. Starting the own site of yours is essential to the promotional activities of yours. The rise and fall of MySpace is actually an obvious lesson in social media: bands that invested far too much time in advertising their music there have been rewarded with lesser plays and page views as their fans have the website. Time invested into the very own site of yours won't be wasted since you are going to be immune to trends in social networking.

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