Added: (Tue Jan 30 2018)

Pressbox (Press Release) - It’s become an annual Parajumpers tradition to throw an intimate dinner in New York City and this year, to celebrate the return of the GRAMMYS to the Big Apple after an absence of 15 years, the luxury Veneto-based outerwear brand has pulled out all the stops to honour an event that recognises some of the best musicians in the world. 

Fashion power players joined actress Virginia Gardner, of Marvel’s Runaways, and Cristina Paulon, President Parajumpers North America, at a candle lit dinner to celebrate the intangible connection between fashion, music and film. The early evening fete took place in a private room at Quality Meats, one of New York’s preeminent restaurants, where guests were served a 5-course culinary extravaganza and sipped on an exquisite Veneto Prosecco Superiore. But the dinner was only the beginning. 
Guests then went on to dance the night away at Def Jam Records legendary Pre-GRAMMY Nominees party which was set against a backdrop of nostalgia with a 90’s hip hop theme that included sets from iconic 90’s DJs Stretch Armstrong and DJ Clarke Kent with special performances by Slick Rick The Ruler and MC Ricky Dee. Talent who attended the event included Big Sean, Pusha T.  

Adding a unique element to the Party, the outerwear sponsor, Parajumpers, provided their iconic and coveted Gobi Masterpiece jacket to all the label’s GRAMMY Nominees, which acclaimed New York based pop-expressionist painter and graffiti artist, Jay West, customised live during the evening in order to create authentic custom-made pieces of art which reflected the Nominees' music and unique approach to style. West is celebrated for his work which “mixes opposites” and makes “worlds collide” - what better platform for the young artist to work than one which embraces the illusive relationship between fashion and music.

“We are delighted to have hosted our annual dinner in New York, and to have sponsored Def Jam’s exclusive Pre-GRAMMY Nominees Party," notes Cristina Paulon, “The world of music is something we are proud to align Parajumpers with and this was a wonderful opportunity to celebrate some of the most talented musicians in the world. Def Jam has been unorthodox, pushing boundaries and doing things their way and Parajumpers share these characteristics so the event was a perfect fit for us as a brand,” she concluded.

Fusing both expertise in active luxury outerwear and Italian design sensibility, Parajumpers is reputed for pushing boundaries, challenging the traditional codes of outerwear luxury with premium apparel, which is designed to last, for men and women, who will only settle for the best and quality.

Submitted by:Sophia Leigh
Disclaimer: Pressbox disclaims any inaccuracies in the content contained in these releases. If you would like a release removed please send an email to remove@pressbox.co.uk together with the url of the release.