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MindEcho Launches Breakthrough Entertainment Application

Added: (Thu Sep 21 2000)

Pressbox (Press Release) - MindEcho, Developer of Personalization Solutions, Launches Breakthrough Entertainment Application

EgoManiac Showcases MindEchoís Personalization Technology with Entertainment Content Partners LiquidAudio, Discover Music, nationallampoon.com and others

New York, NY, September 20, 2000 - MindEcho Corp. (formerly NetCustomize Corp.) the premier developer of interactive personalization solutions for Web sites and Wireless applications, announced today the launch of its showcase site and application, EgoManiac (http://www.egomaniac.com). A simple downloadable application, EgoManiac delivers free personalized entertainment content recommendations-from music to humor, and soon Web sites-to each userís desktop. With an explicit rating system that allows users to rate the content they receive, EgoManiac assures content that is tailored to the userís unique tastes.

EgoManiac builds on the proven success of the companyís beta application, the humor content delivery product eLOL (electronic Laugh Out Loud) which has collected an amazing data-set of over 100,000,000 user ratings on content to date. EgoManiac offers users the ability to create their own personalized entertainment experience - their own alter ego. EgoManiacís content will be derived from a variety of independent providers, including such well-established online companies as Liquid Audio, eMusic, Discover Music, ToonScape, KillerCartoons, MinuteMovies.com and nationallampoon.com.

"With more than 50 million Americans logging on to the Internet for entertainment content in 1999, according to Cyber Dialogue, there is a great opportunity for personalized entertainment online," says Shuki Nir, CEO of MindEcho. "With the combination of our partnersí quality content and MindEchoís personalization technology, we are creating a whole new entertainment experience for users."

EgoManiac delivers its customized content by using MindEchoís recommendation engine, which combines explicit feedback from the user with its collaborative filtering technology, to learn a userís tastes and deliver more appropriate content and site recommendations in the future. In addition, users of EgoManiac will have the opportunity to make purchases based on their satisfaction with the items they receive.

"Internet users seeking great content are looking for personalization," says Judith Abarbanel, Director of Marketing for humor site nationallampoon.com. "EgoManiac brings our content directly to the demographic with the highest potential of enjoying it, thereby efficiently expanding the nationallampoon.com user base."

The unique interactive experience of MindEchoís recommendation engine creates a two-way relationship between the program and its user. By employing only information that is user-provided and user-controlled to deliver content, MindEcho offers an unparalleled personalization solution for use by a variety of Internet and Wireless companies to improve the retention, stickiness and profitability of their services while listening to their users and responding to their concerns.

"The potential uses for this kind of a service are enormous," said Nir. "The increased attention on customer service and user loyalty has showcased the need for recommendation engines such as MindEcho to deliver exactly what their customers want."

MindEcho has the flexibility to tailor personalization solutions based on the EgoManiac model to Internet and Wireless companies to fit each companyís specific purpose.

About MindEcho

MindEcho Corp., a privately held company, is the premier developer of interactive personalization solutions for entertainment content. MindEchoís interactive technology provides a unique two-way relationship between a company and its customer, offering Internet and Wireless companies an unparalleled way to improve the retention, stickiness and profitability of their services while listening to their users and responding to their concerns. The company is headquartered in New York and has a wholly owned R&D subsidiary in Israel, which provides the companyís development services.

For more information:

Contact: Terry Brenan
Company: MindEcho Corp.
Phone: +1-212-590-2536
Fax: +1-212-590-2549
Email: terry@mindecho.com
http://www.mindecho.com

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