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DANE MIXES IT UP FOR THE MOBILE

Added: (Tue Feb 13 2001)

Pressbox (Press Release) -
DANE MIXES IT UP FOR THE MOBILE
Terra Mobile – iobox & BMG team up for tunes


London – 13th February 2001
Singer songwriter Dane Bowers today launched a wireless onslaught on the charts by promoting his single through mobile phones.

Ahead of the launch on February 19th, Dane has teamed up with pioneering, Pan-European mobile portal iobox to release a version of his latest single ‘Shut Up…And Forget About It’ through mobile ring tones, icons and postcards.

Ginny Hutchinson, Terra Mobile-iobox UK Country Manager commented: “Dane Bowers has a really funky track that’s all over UK Radio and the fans want to hear his sound with every call.”

“Mobile ringtones are the latest cool tool in the battle for chart supremacy and mobile phones could make or break this release.”

Fans are snapping up the exclusive ringtone as he battles with Atomic Kitten and Britney Spears for a chart smash. The ringtone is available for free at www.iobox.com.

As well as the ringtone, fans are able to collect a special Dane logo for mobile phones.

Dane has been busy promoting his new single and was thrilled at the chance for his fans to be able to have his song on their mobile phones. He said “I’m really excited that ‘Shut Up and Forget About It’ will be ringing on mobile phones across the country!’ Dane is forever text messaging and could not live without his mobile.

About Terra Mobile - iobox
Terra Mobile-iobox is the leading wireless portal in Europe. Terra Mobile-iobox currently provides services in the UK, Spain, Germany, Finland and Sweden, and has a base of over 3 million registered users to whom it offers games and entertainment, messenger services, as well as personal communication, information, and m-commerce via the mobile devices.

Terra Mobile is the Telefónica Group's global mobile portal. It is owned by Telefónica Móviles (51%) and Terra Lycos (49%). With aggressive country roll-out and acquisition strategy it intends to achieve top ranking in each of the countries in which it competes.

Iobox was founded in Helsinki in 1999, and acquired in July, 2000 by Terra Mobile. At the time it was acquired, iobox was the number-one independent Mobile Internet portal in Europe, while being present in the U.K., Germany, Finland, and Sweden.

For more information, please visit: www.iobox.com, www.terra-mobile.com or www.ioboxgroup.com


For further details please contact:
Paola Dos Santos or Kate Joynes at Mantra PR
Tel: 020 7440 1512
Fax: 020 7440 1642
Email: pdossantos@mantra-pr.com or kjoynes@mantra-pr.com
Ginny Hutchinson, UK Country Manager, Terra Mobile - iobox
Tel: 020 7798 6950
Email: ginny.hutchinson@ioboxgroup.com
Jodie Dalmeda, Head of Press at BMG
Tel: 0207 384 7646
Email: Jodie.Dalmeda@bmg.co.uk

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