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The London School of English has recently launched a new concept in International Language Communica

Added: (Thu Feb 21 2002)

Pressbox (Press Release) - English is the first true global language. But mother-tongue English is not the same as International English.
Our courses teach native-English speakers how to speak English to foreign speakers of English.
The London School of English, London, would like to announce the recent launch of a new innovative course.
The course ‘English for International Communication’ is a two-day communication skills course for native English speakers, mainly in business, who work in the international environment and communicate through the medium of the English Language.
Rationale
Of course, it is ideal that the British businessperson conducts business in the client’s language. An increasing number of British business people can do so. But many can't, especially in exciting new markets such as in the Far East which demand unusual language skills. The British businessperson who has to work in English is here to stay.
But surely everyone else speaks English? It's true that almost anyone who works and lives in an international environment speaks English and it's tempting to think that it doesn't really matter if we can't speak their language. We can just speak English with them.

Often this is true - but only partly true.

People using English as a second language often find it far easier to understand each other than to understand us. Putting it bluntly, we are often not very good at communicating with foreigners. We're just too good at the language. We don't know what things are difficult for them to understand. We speak over their heads, often using over-complex language full of incomprehensible cultural references.
The result can be real failures of communication. Failures to perform effectively in meetings and negotiations. Failures to create the personal relationships which are so important.

Failures to get through.

Since we are using our own language these failures are often totally unexpected.
They are frequently not even noticed. But they are, in fact, entirely predictable and very often our fault. We need to become much more aware of the problems that foreign speakers have.
The good news is that changes in the way we use our language can have a dramatic effect on how well we can communicate.
Our two-day course, 'English For International Communication', equips our clients with all you need.


As you are probably aware the English language is now fully established as the first truly global language in our history. In fact, 600,000 people came to this country last year solely to learn English, generating over 700,000,000 in tuition fees alone (figures from The British Council). It is the language of international business, diplomacy, science, technology, tourism and countless other areas.
And, of course, as native English speakers, we are very, very fortunate that this is the case.


Our ‘English for International Communication’ course (the first of its kind) is designed to give UK people a very real extra advantage on top of the already inherent advantage we have, in that English is our mother tongue. It gives our clients the awareness, techniques, skills and practice to make that all-important move to ‘International English’. It is designed to dramatically improve people’s communication skills when working with foreign speakers of English.

For further information, please contact:
Chris Goddard

Project Director EIC
The London School of English
Tel : +44 (0) 20 7605 4144
Mob: +44 (0) 798 407 7824
Fax.: +44 (0) 20 7605 5021
E-mail : eic@londonschool.com
Website: www.londonschool.com

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