Digital Marketing Courses in PCMC
Added: (Thu Oct 07 2021)
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Marketing and Digital Marketing
Marketing builds strong brands and a loyal consumer base. Marketing plays a crucial role in the companies success. A good product marketed incorrectly can bring losses to the organization. Therefore it is very important that companies market their product correctly. Marketing is basically making people interested in your product/service/company.
Digital Marketing
As we all know we live in the computer age where almost and everything is online. Therefore the need of marketing your product on various digital platforms arises. Digital marketing basically means advertising your product/services through/on various digital platforms/channels such as google/yahoo/YouTube/and various social media apps
Types of Digital Marketing
Social media marketing (SMM): Social media marketing refers to marketing/advertising your service products through different social media platforms like Twitter,insta, Facebook. It is a great way to keep your existing customers engaged and attract new customers through various different strategies. The most commonly used social media platforms are Facebook, Instagram, Twitter, YouTube. These platforms also have various built-in tools to promote your business on their sites. eg Facebook ads manager / LinkedIn ads etc
Email Marketing: Email marketing is the best way to let know your customers about various offers based on their shopping history and also send them newsletters and other information.
Search engine optimization: Search engine optimization is what will decide your page/website ranking on google pages or any other search engine pages. SEO improves your website's ranking as you keep working on them. SEO is the most important factor in websites ranking. If you do not work on SEO google might even remove your website. It is also used to fetch crawlers to fetch information about your website and further the crawlers fetch it to users of websites. There are two ways for SEO black hat SEO and white hat SEO. Black hat consists of using illegal ways to rank your website on top. white hat consists of legal ways of ranking your website on top. The keyword is the main thing while working on SEO. To know more visit:https://schoolofinternetmarketing.co.in/digital-marketing-courses-pimpri-chinchwad-pcmc-nigdi-akurdi
SEO consists of two different types
On-page optimization: On-page optimization is optimizing your page to rank up on Google the first page to know more visit
Off-page optimization: Off-page optimization is thing that affecting your search engine web results.
It consists of various links and dozens of submissions that affect your search results.
Affiliate marketing: Affiliate marketing is promoting/refereeing other people's products/businesses and earn commission through it. It saves costs if done correctly and attracts new customers.
Google Adwords: It's known as paid marketing which is offered by Google itself. Google shows your ads on different websites and gives you all the information (analytics) about it. You can set region/cost/and various such other things to reach more and more people through help on Google paid ads. Its have all types of ads available for eg display ads, video ads, etc. It's a very helpful tool if you want to grab the attention of more people on the internet.
Facebook ads: It lets your campaign for your product's service and advertises on Facebook. It's a very powerful paid tool as most people now have started using Facebook more and more.
Google ad-sense: Through google ad-sense, you can earn money. It is designed for website publishers.
Online reputation management: Online reputation management is managing your company’s reputation online. Any sorts of negative comments, trolls, and customer questions. Sometimes other companies intentionally post bad reviews and fake complaints against your brands its very important that you handle it correctly otherwise your company’s reputation may take a hit and it may impact your business. Responding to negative customer reviews when customers face problems with the product or service you provide. Online reputation management and Public relations work similar but the goals are different.
How it is useful for small businesses: Small businesses can reach to new audience/customers through listing their business online and attract new people as well. If they list businesses online if people in their area search for similar things they provide the search engine will show their listed business to them and land a new customer to them and help them grow. They can also run ads and show to people in the area they provide service to gain new consumers. Listing business online drastically increases your chances of success.
How it is useful for large businesses: In today's world if you have a large running business and you don’t have an online presence you are already losing. It very important these days that all multinational giants have an online presence to keep their engagement.