DIGITAL MARKETING
Added: (Wed Apr 26 2023)
Pressbox (Press Release) -
WHAT IS DIGITAL MARKETING?
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
TYPES OF DIGITAL MARKETING
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing
ADVANTAGES OF DIGITAL MARKETING
1. Easy to Communicate with Customers to gain Loyalty
It is very important to continuously interact with your customers so that they can gain trust in your organization and your brand. Digital Marketing helps companies to stay in constant touch with their customers, understand the touch points of their customers, and more. It also facilitates promoting transparency which also goes a long way in building a trustworthy relationship with your customers.
2. Engage with Customers at Every Stage
Digital Marketing lets you engage with your customer at every stage of the customer life cycle, whether it is a first-time website visit or the first purchase. It lets your users interact with your brand and engages them in every possible way in the whole digital marketing funnel. For example- Users can share a blog post that may include a photo or a video etc. Looking at the way customers are interacting, digital marketers can create more engaging content.
3. Easy to Target the Right Audience
This is the most important of all other benefits of Digital Marketing. You can target the right audience easily without spending too much. Not only this but communication and interaction with your target audience will become much easier when you have finally identified the target audience. Digital marketing involves effective targeting techniques such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), etc. that help organizations in creating the right marketing strategy for the right audience.
4. Generate Leads Consistently
It is already known that the leads collected by the digital marketing team are passed on to the sales teams to follow up. Digital marketing helps in collecting quality leads with the help of various analytical tools such as Google Analytics. In fact, the cost of getting leads is cheaper than traditional marketing techniques. Also, there is not just one single phase of lead generation, but constant lead generation along with good quality.
5. Optimized and Better Conversion Rates
Since Digital Marketing follows a focused approach, the results are aligned to the marketing objectives and the conversion rates are higher. Also, the effective analytics tools used by Digital Marketing help in monitoring the real-time performance of the marketing campaigns, which results in optimum conversion rates and a boost in sales numbers.
SCOPE OF DIGITAL MARKETING?
Paid search: Marketers pay Google and other search engine companies a fee whenever someone types in your keyword, and their ad is shown at the top of the search results (“PPC” model).
Organic (or natural) search: This method takes more finesse than PPC since marketers are using keyword analysis and other search engine optimization (SEO) methods to naturally push their content to the top of the list of natural search results on Google and other search engines.
Email marketing campaigns: Believe it or not, email marketing campaigns (if done properly) are still very effective at reaching your target market, and they’re also very accessible for small businesses.
Content marketing: Publishing helpful articles, guides, tutorials, and other online content (in addition to webinars and podcasts) that engages your target audience is the essence of content marketing.
Webinars: This is a great way to provide something of value to target consumers while also promoting your brand and products.
Podcasts: Compelling audio content is another way to reach your audience and can be used in conjunction with other media for broader marketing campaigns.
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