Added: (Wed Apr 04 2001)

Pressbox (Press Release) - ab-initio is First Retail Application to allow Real-Time Integration from Purchasing to Point of Sale allowing Management of the Business as it Actually Happens.

London, 4 April 2001 - Aiming to solve the fundamental problem posed by traditional retail platforms, the dislocation of 2-way information flow caused by separate head office and in-store systems, Celtech unveils ab-initio 4.0 - the industry’s first real-time retail solution designed specifically for the FMCG and Wholesale market.

ab-initio 4.0 seamlessly integrates head office and in-store functionality, from point-of-sale to purchase order management, based on a single data repository. Stock is booked in and sold on-line in real-time, allowing accurate tracking and instant analysis of all stock movements. Customer information is also unified and available on-line at any point within the organisation. The combination of immediate stock and customer information is especially valuable for multi-channel retailing operations selling through stores, mail order, and internet websites, etc.

“For too many retailers, the management information system is broken,” said Darragh Fanning, co-founder and CEO of Celtech. “Too often, managers are forced to make decisions based on out-of-date and inaccurate data. Worse still, head office, stores, mail order, and internet operations run on completely separate systems, making it difficult to know what numbers to believe. With ab-initio 4.0, we are reshaping the retail paradigm to provide a business-wide system based on a single version of the truth that delivers absolute and real-time control over the buying and selling processes.

“Imagine, being able to boost a successful promotion by altering the pricing or the allocation of stock with a single click of the mouse. Or, imagine instantly updating pricing at every till, callcentre desk, even internet site, to combat a rival promotion. What’s more, this flexibility and management control comes with a reduction in IT complexity, cost of ownership, and administrative overhead.”

“We are delighted that Celtech has chosen to base its latest product, a mission critical retail application, on the IBM iSeries systems,” says Andy Ogle, ISV programme manager at IBM for iSeries. “It endorses our decision to concentrate our research and development resources on ensuring high availability and transaction performance. The combination of Celtech’s ab-initio 4.0 application on the iSeries provides a formidable business solution for the Multi Channel Retailer or Wholesaler and we look forward to working with Celtech as their product rolls out into the market.”

“ab-initio 4.0 allows managers to drive better margin control, promote operational efficiency, reduce costs, and manage all their channels to market”, concludes Fanning.

Celtech Software International Limited develops operational business systems for the retail and wholesale marketplace, specialising in the fast moving consumer goods (FMCG) sector. The company is the creator, developer, and supplier of ab-initio, the most efficient and cost-effective end-to-end management system for the multiple retailer, used by blue-chip customers including Alldays Stores, TM Retail (Forbuoys, Martins), Batleys Cash and Carry, and The Co-op. The company is headquartered at East Point, Fairview, Dublin 3, Ireland and more information is available by visiting www.celtech.ie.


Chloe Aylward or John Waite
Catalyst Communications
Tel: 020 7932 2500
Fax: 020 7932 2519
Email: chloe.aylward@catalystpr.com


A Range of Features and Benefits

Manages and controls merchandise from Buying to Selling in one integrated system.
 Provides superior on-line information to make sure the right product is the right place and at the right price
 Reduces overall administration overhead
 Controls and tracks wastage
 Improves buying and stock levels
 Minimises traditional stock taking effort
 Reduces IT Systems Overhead (reduces Cost of Ownership)
 Tracks all transactional data on-line, improving reaction time for managing merchandise and customer information

Provides tools and on-line information to improve management of a Retail / Wholesale estate.
 Improves planning – Range/Category/Store Profiling
 Improves sales & marketing – Pricing & Promotion
 Improves cash controls and management
 Improves management control from Head Office to EPoS, reducing management time and improving organisational reaction time.
 Improves customer service across the channels to market through real-time stock availability, better management of returns, provision of an efficient buying experience, integration with third party CRM systems.

Provides Better Financial Controls And Management
 Reduces cost of administration through automated invoice matching
 Reduces errors in receiving of stock
 Improves supplier management and price negotiation through better information.
 Improves supplier relationships through on-line information that can be integrated to the supplier
 Improves accuracy of information to credit control
 Provides greater accuracy of stock valuation on-line which reduces period end auditing and stock taking effort

Retail Solutions
Celtech will be demonstrating ab-initio 4.0 on Stand Number M20

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