All You Need To Know About Digital Marketing
Added: (Wed Apr 26 2023)
Pressbox (Press Release) -
What Is Digital Marketing?
The term digital marketing refers to the use of digital channels to market products and services to consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing comes with its own set of challenges, including implicit bias.
Types of Digital Marketing Channels
Marketing was traditionally done through print (newspapers and magazines) and broadcast ads (TV and radio). These channels still exist and are used today. Digital marketing channels have evolved and continue to do so. The following are eight of the most common digital avenues that companies can take to boost their marketing efforts. Keep in mind that some companies may use multiple channels in their efforts.
Website Marketing
A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising enables marketers to reach internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, and Facebook and show their ads to people searching on terms related to products or services.
These campaigns can segment users based on their demographic characteristics (such as age or gender), or even target their particular interests or location. The most popular platforms for PPC are Google Ads and Facebook Ads.
Content Marketing
The goal of content marketing is to reach potential customers through the use of content that interests them. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.
Email Marketing
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is about. This type of marketing allows companies to reach potential customers and anyone else interested in their brands and products.
Many digital marketers use all other digital marketing channels to add leads to their email lists. Then, using email marketing, they create customer acquisition funnels to turn those leads into customers.
Social Media Marketing
The primary goals of a social media marketing campaign are to build brand awareness and establish social trust. As you go deeper into social media marketing, you can use it to obtain leads and as a direct marketing or sales channel. Promoted posts and tweets are two examples of social media marketing.
Affiliate Marketing
Affiliate marketing is one of the oldest forms of marketing, and the internet has given it new life. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies including Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.
Video Marketing
YouTube is one of the most popular search engines in the world. A lot of internet users turn to YouTube before making a buying decision, to learn something, to read a review, or just to relax.
Marketers can use any of several video marketing platforms, including Facebook Videos, Instagram, and TikTok, to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
SMS Messaging
Companies and nonprofit organizations also use text messages (formally known as SMS, or short message service) to send information about their latest promotions or give opportunities to willing customers. Political candidates running for office also use SMS campaigns to spread positive information about their platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.
Advantages of Digital Marketing
Over the years, Digital Marketing has become a very important tool for communicating with customers. Businesses are already investing more in their digital marketing teams. There are many benefits associated with Digital Marketing. The most important ones are discussed below:
1. Easy to Communicate with Customers to gain Loyalty
It is very important to continuously interact with your customers so that they can gain trust in your organization and your brand. Digital Marketing helps companies to stay in constant touch with their customers, understand the touch points of their customers, and more. It also facilitates promoting transparency which also goes a long way in building a trustworthy relationship with your customers.
2. Engage with Customers at Every Stage
Digital Marketing lets you engage with your customer at every stage of the customer life cycle, whether it is a first-time website visit or the first purchase. It lets your users interact with your brand and engages them in every possible way in the whole digital marketing funnel. For example- Users can share a blog post that may include a photo or a video etc. Looking at the way customers are interacting, digital marketers can create more engaging content.
3. Easy to Target the Right Audience
This is the most important of all other benefits of Digital Marketing. You can target the right audience easily without spending too much. Not only this but communication and interaction with your target audience will become much easier when you have finally identified the target audience. Digital marketing involves effective targeting techniques such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), etc. that help organizations in creating the right marketing strategy for the right audience.
4. Generate Leads Consistently
It is already known that the leads collected by the digital marketing team are passed on to the sales teams to follow up. Digital marketing helps in collecting quality leads with the help of various analytical tools such as Google Analytics. In fact, the cost of getting leads is cheaper than traditional marketing techniques. Also, there is not just one single phase of lead generation, but constant lead generation along with good quality.
5. Optimized and Better Conversion Rates
Since Digital Marketing follows a focused approach, the results are aligned to the marketing objectives and the conversion rates are higher. Also, the effective analytics tools used by Digital Marketing help in monitoring the real-time performance of the marketing campaigns, which results in optimum conversion rates and a boost in sales numbers.
6. Easy and Accurate to Measure All Results
Digital Marketing not only allows you to reach your target audience and get better quality leads but also lets you know about the performance of your marketing campaigns. Digital Marketing techniques like campaign management etc. help you to monitor the performance of the launched campaigns and analyze the results of the past campaigns. This helps in taking better decisions that lead t o optimum utilization of marketing resources such as money and time.
7. Gain Brand Reputation
Digital Marketing, if utilized properly can get your brand global recognition. The advancements in the domain of Digital Marketing already have benefitted multiple start-ups to get a good customer base. Content Marketing, Video Marketing, Social Media Marketing, Paid Advertising, Email Marketing strategy, etc. are all a part of Digital Marketing. All of these if done in the right way can help companies build a strong brand reputation.
8. Less Marketing Expense
Digital Marketing is cost-effective since all the marketing efforts are driven sitting in one place online. Multiple customers can be reached and personalized communications can be sent to them at once. The cost-benefit ratio is higher using Digital Marketing as the approach is optimal and focused.
9. Global Brand Recognition and Target Global Audience
We discussed the use of Digital Marketing in brand building locally as well as globally earlier. Since the internet has penetrated every nook and corner of the world, reaching a customer sitting anywhere in the world is easily possible using Digital Marketing. Marketers can easily design multiple marketing strategies for different target markets across the globe.
Scope of Digital Marketing
In terms of the job scope of digital marketing, the kind of jobs that are available in the digital marketing sector, one of the biggest jobs includes Social Media Marketing. Facebook now has 320 million active users in India — a million more than it does in the U.S. — making India the country with its largest user base.
Social Media Marketers not only take care of digital ads which we see on social media platforms like Facebook and Instagram but the organic posts on these social media sites as well. Within Social Media Marketing, there is a further division of jobs which includes Digital Ads Manager, Content Strategist, and Video Marketer. Looking at videos, Google-owned YouTube announced that India was its largest and fastest-growing audience in the world with more than 265 million monthly active users followed by USA, Brazil, and Japan.
It is also expected that more than 500 million Internet users will consume online videos both for entertainment, sharing, and learning, making YouTube an extremely lucrative place for companies to advertise.
Why choose TIP?
TIP provides 100% Job placement assistance after completing the course. Faculty comprises of experienced certified trainers from IT industry. We offer job-oriented programs and practical training during sessions to get hands on experience. During training sessions we provide live projects to work so that one can get practical knowledge of working with desired field using real time examples. Also offer an affordable fee structure. Prime motto is to prepare students to face today’s corporate scenario.