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58% increase in Applicant Open Day bookings for SOAS

Added: (Wed Mar 26 2014)

Pressbox (Press Release) - SOAS, University of London, the world’s leading institution in the study of Asia, Africa and the Middle East, experienced a 58% increase in the number of student bookings for their latest Open Day on 17th March thanks to their new Student CRM from Data Harvesting.

SOAS welcome team took less than 35 minutes to personally welcome over 400 attendees. By using a tiny barcode scanner, staff were able to reduce bottlenecks and ensure all visitors had a warm welcome.

Due to the ease of the online booking and the automated communications to the students, SOAS had a significant increase in the attendance rate as well.

The Applicant Open Day app worked in unison with the recruitment team and effortlessly managed the bookings to liaise with each attendee efficiently pre and post event to ensure they were informed of dates, times and locations making it an overwhelming success.

Data Harvesting’s Student CRM team helped the recruitment team at SOAS to plan their Open Day. Katie Nugent, Creative Services Manager at SOAS said:

“SOAS offers students a very flexible study programme which means every open day needs to be carefully planned. Luckily, the Student CRM Open Day app is flexible enough for us to offer a wide range of activities to students coming to our Open Day.”

Interim Director of Marketing and Student Recruitment, Madeleine McGowan commented:

“It was a phenomenal success from start to finish; from the automated booking process to the personalised automated email communications prospective students received leading up to the day. Time spent administering the open day has been reduced and all KPIs have been documented and recorded in the Student CRM for us to measure subsequent open days against.”

Creative Services Manager Katie Nugent stated:

“Our allocated spaces filled up within no time due to the ease of booking online. Using the barcode scanner was also an excellent way to personally greet attendees and filter them through to the university to start their day. It was great to know that once the data had been uploaded into the CRM, they’d all receive a ‘thank you’ email, something else that the recruitment team wouldn’t have to manually remember to do.”

Submitted by:Emily
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