'The Big Vote' Government Trust Email Marketing Campaign Begins

Added : ( Fri Aug 29 2003 )

29 August 2003, London, UK

Public Relations Conference Commences 'The Big Vote' Government Trust Email Marketing Campaign

The Public Relations Conference The PR Showcase Commences Email Marketing Campaign With Martin Sixsmith Ahead of PR Conference and Exhibition in September 2003

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PR Showcase 2003 http://www.prshowcase.net, the UK’s largest PR conference and workshop for PR and media professionals has begun pushing its email marketing campaign called 'The Big Vote', to boost the buzz for its conference next month.

The campaign is to drive more relevant and targeted traffic ahead of the public relations conference, workshops and seminars to be held on 23rd and 24th September 2003. Questions from conference speakers stir debate on topical issues that affect the industry will be presented to recipients via email to vote, leading up to the conference.

Richard Weston, Managing Director at Evensis http://www.evensis.com, the event management company who are organising the event explains, “We have some marvellous conference speakers such as Martin Sixsmith, who have kicked off 'The Big Vote' with a great question that hits the core of what is happening right now. This is a topic that will be followed up at the conference itself along with Martin Sixsmith and David Bickford. The first question asks ‘If it came to a question of trust, would you side with the present government's explanation of a particular event rather than with that of the BBC?”

Weston adds, “Those that participate will be directed to the PR Showcase website where they can see the results as they progress. The results from the vote will be used as a point of discussion at all the conferences at PR Showcase. 'The Big Vote' will be running up to the conference with a variety of questions being asked of potential delegates by leading professionals and guest speakers at the conference. The questions will also be hosted on the PR Showcase website at http://www.prshowcase.net/big-vote.html, where the responses will be collated and used as points of discussion during the conferences. We will be tracking and measuring the performance of the email campaign in real time, with web analytics / metrics via WebtraffIQ's http://www.webtraffiq.com tracking software. “

The database for the campaign has be grown via direct marketing with the first set of inserts in PR Week http://www.prweek.com, brochures sent out to potential delegates, opt-in emails through Evensis partners and from the marketing of the PR Showcase conference to date.

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----Notes to editors----

'The Big Vote' is located at http://www.prshowcase.net/big-vote.html
This press release in available in PDF, plain text and Word formats.
The media spokesperson for The PR Showcase is Richard Weston, Managing Director at Evensis.

About PR Showcase 2003:
http://www.prshowcase.net

The fourth PR Showcase 2003 http://www.prshowcase.net takes place in London on Tuesday 23 and Wednesday 24 September 2003.

This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry – agency and in-house.

The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies http://www.lmu.ac.uk/lbs/pr/index.htm and is presented in association with PR Week http://www.prweek.co.uk, the Publicity Club of London http://www.publicitycluboflondon.co.uk/ and the support of its commercial partner web analytics tracking agency WebtraffIQ http://www.webtraffiq.com.

----Contact----

Evensis
Contact: Joanna Robinson

Evensis Limited Columbus Quay, Riverside Drive, Liverpool, L3 4DB

Telephone: 0151 726 9002, Fax: 0151 726 8228
Email: Email: mailto:prshowcase@elementalpr.co.uk , Evensis Website http://www.evensis.com

Elemental PR:

Email: mailto:prshowcase@elementalpr.co.uk

Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Elemental PR website: http://www.elementalpr.co.uk
Address: 7 Goodge Place, London, W1T 4SF, UK

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