BMPtvi and BBC MediaArc bring Tiger Electronics’ i-Cybie to Sky Active.

Added : ( Fri Oct 12 2001 )

For immediate release

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BMPtvi and BBC MediaArc bring Tiger Electronics’ i-Cybie to Sky Active.

The launch of i-Cybie, Tiger Electronics’ interactive robotic cyber dog, on 9th October is the first from the newly formed BMPtvi and BBC MediaArc partnership (planning through OMD UK). The “doggie style” campaign is also the first to use animated video banners on the new Sky Active channel. Targeting adults and children, the dedicated advertiser location (DAL) is based around a video created specifically for iTV. There is also a “spot the dog” competition and a link to Argos enabling viewers to purchase direct from their TV.

This new interactive i-Cybie advertisement amusingly illustrates the full features of the product through a simple boy/girl storyline. The subsequent competition then tests the viewers’ knowledge of i-Cybie.

Louise Shipley, Marketing Manager at Tiger Electronics comments, “interactive TV is such a perfect fit for i-Cybie – the ultimate hi-tech hound living in an interactive TV world. The i-Cybie brand is linked to interactivity and technology through this campaign and therefore the relevant target audiences ” she adds, “ BMPtvi and BBC MediaArc understand the business of iTV. Their expertises and knowledge has allowed us to run our first interactive campaign effectively and efficiently”.

By allowing multiple entries to the “spot the dog” competition viewers increase their chances of winning a Tivo Personal video recorder. This encourages viewers to enter the competition and enables Tiger Electronics to track users more easily. The yellow key on the remote control allows viewers to purchase the i-Cybie through the Argos store located on Sky Active.
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Contact:
Katy Howell
0207 258 4572
Katy.howell@bmptvi.co.uk
Please call if you require any further comments

Pictures available on request of:

· i-Cybie
· Screen shots
· Stills from the video

About I-Cybie
i-Cybie is an intelligent, interactive robotic cyber dog specifically designed to react and respond like a real dog. Made of 1,400 parts and over 90 feet of wire, Tiger’s latest canine friend is the ideal pet for the 21st century.

With a choice of metallic blue or gold, streamlined body and legs, 16 motors drive i-Cybie’s joints, giving him total flexibility, manoeuvrability and realistic movement. i-Cybie has 14 doggie actions all activated by remote control, voice or sound commands. Marvel as he does a headstand, falls back into a crab position, dances, wags his tail, gives paw and scratches his ear. He’s a real show-off!

With a sci-fi influence i-Cybie is set to become the latest state-of-the-art toy for grown-ups and kids alike. £179.99. Contact Emma or Chris at Tiger on 01423 501151. E-mail: carlee@tigertoys.co.uk

About Tiger Electronics
Tiger Electronics, a division of Hasbro, leads the industry in technology-driven entertainment and lifestyle products for the whole family. Tiger’s core brands, products and licensed properties include: Furby®, Shelby*, Poo-Chi*, Robo-Chi*, HitClips*, Who Wants To Be A Millionaire*, Weakest Link*, Harry Potter and the Philosopher’s Stone*, Jurassic Park lll*, Monsters, Inc., and many more. Tiger Electronics - Where Technology Comes to Play*. Visit us online at www.tigertoys.co.uk

About BMPtvi and BBC MediaArc
BMPtvi and BBC MediaArc are at the forefront of interactive TV advertising. With over 10 successful campaigns already delivered, the partnership is well placed to help advertisers exploit the opportunities further.

BMPtvi is part of OMD UK, one of the largest creative media networks in the UK. BBC MediaArc is part of BBC Resources, a commercial subsidiary of the BBC. The partnership plans, buys, designs and builds interactive TV campaigns. www.bmptvi.co.uk www.bbcmediaarc.com
Submitted by: Katy Howell Add your press release for free.

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