Midas Enhances Business Strategy, Marketing Plans, And Training Programs For 2005

Added : ( Tue Dec 28 2004 )

Amman – December 2004 – Midas announced its preparation for 2005 through incorporating new business techniques into their sales strategy, enhancing their marketing and advertising plans, investing in their staff members, and continued work on their corporate social responsibility programs.


2005 will be Midas’ “Year of Effectiveness” as they plan to continue leading the market in their cutting edge sales strategy which will be further enhanced through utilizing the latest in sales techniques and methods. In addition, Midas plans to invest in their staff members through offering training programs to develop customer services, marketing ideas, creative thinking, applying new business modules, etc. “We believe that we have the best team members and we would like to continue helping develop their talents here in Midas,” said Mr. Raja Khoury, Midas Jordan Chief Executive Officer.


Mr. Raja continued, “As for our advertising and public relations plans, we will continue to have a voice in the market through different mediums. We will also continue working on developing our corporate social responsibility programs inline with our national issues. 2005 will witness the official launch of the “Midas Scholarship for Outstanding Students” where we will grant an outstanding student the opportunity to an undergraduate degree at a Jordanian University.”


Midas’ business objectives for 2005 will include showcasing an even larger of the latest in home décor and furniture, office furniture, gifts, and mattresses from a variety of global brands in their 9000 square meters, Jordan’s largest furniture showroom.


About Midas:

Established in 1994, Midas is considered the largest importer of furniture and décor products in the Middle East of global brands such as: (Stanley, AICO, Brookwood, Lane, Ashley, Sauder, Standard, Pulaski, Demeyere, Ridgeway Clocks, Best Chairs, Sentry Safes, Sealy, Simmons, and Raha Mattresses). Midas furniture services clients through 11 branches in Kuwait, Jordan, and Baghdad.

Issued on behalf of Midas Jordan by TRACCS Jordan.

For further information, please contact

TRACCS Jordan

Tel: + 962 6 55 387 55
Fax: + 962 6 55 387 56
Email: jordan@traccs.net
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