Practical Online Marketing

Added : ( Thu Jun 28 2001 )

27 June 2001


Practical Online Marketing

NewWorld Commerce to Offer Free Online Marketing Seminar at the Direct Marketing Association’s Offices

Following on from the success of its seminar ‘eMarketing: What Why & How’ on 31 May, eMarketing company NewWorld Commerce, has today announced a free half-day seminar in mid-July entitled ‘Practical Online Marketing’. The seminar will run on Thursday 19 July 2001, from 9am - 12pm at the Direct Marketing Association’s offices in Haymarket, London.
The aim of the seminar is to help UK marketers to start successful online marketing, either from scratch or by tailoring their existing methods. Expert speakers from NewWorld Commerce, the Direct Marketing Association, and new media agency Hyper, will impart knowledge on subjects ranging from the online marketing value proposition, through codes of best practice and relevant case studies. Speakers will include Jodie Sangster, of the DMA (UK) Ltd, commenting on self-regulatory initiatives and the DMA’s legal Code of Practice for direct marketers.
The seminar will be of immense use both to those new to eMarketing and to those who already market online but wish to enhance their activities and explore new ways of interacting with their customers.
NewWorld Commerce is also offering registrants of the seminar the chance to win three hours of free online marketing consultancy. The winner will be announced at the end of the seminar.
Register online at http://ukseminar.newworldcommerce.com or phone Michal Gal, UK Marketing Manager on 020 8757 8960.
ends
NOTES TO EDITORS:

About NewWorld Commerce
Founded in 1994, NewWorld Commerce (www.newworldcommerce.com) offers a self-service eMarketing solution that lets marketers create, manage and deliver complete marketing campaigns online. Based in Dublin, Ireland, with U.S. headquarters in Seattle, NewWorld Commerce's European and North American customers include WorldCom, Heineken, Oracle and Pigsback.com, among others.


The NewWorld Direct™ eMarketing solution enables marketers to conduct campaigns via interactive marketing campaign Web sites and email communications. It provides sophisticated targeting and detailed measurement to maximise return on investment. NewWorld Commerce Services provide expert eMarketing knowledge, tactical and strategic implementation, and user support to deliver sustainable value.


About The Direct Marketing Association (UK) Ltd
The DMA (UK) Ltd is the trade organisation for companies working in direct marketing in the UK. The DMA's mission is to represent the best interests of their members by raising the stature of the direct marketing industry, and giving the consumer trust and confidence in direct marketing.

The DMA has over 850 member organisations, with all members operating under a strict Codes of Practice. The DMA is made up of twelve councils, three regional offices and one division, which represent every industry sector and activity in direct marketing.
The DMA (UK) Ltd is a member of the International Federation of Direct Marketing Associations (IFDMA) and FEDMA (Federation of European Direct Marketing Associations).
The DMA has become the point of reference, expertise and advice for political institutions in Europe and Westminster, opinion formers, media, consumers and for the communications industry as a whole.

For more information on the DMA please visit their website at www.dma.org.uk


Hyper
Formed in 1999, Hyper is a leading New Media agency; formed to bridge the gap between technology and marketing, and to offer clients strategic planning services and practical application of their marketing campaigns. All services are designed to meet a demand from organisations in all areas of business that wish to fully exploit the Internet (or other new media) in order to retain a competitive edge or to maximise efficiency.

Hyper offers a full portfolio of services utilising its teams of creative, business and information technology professionals who have all been chosen from diverse disciplines to provide not only researched and qualified advice but also practical assistance to those striving for the highest quality standards.

For more information on Hype please visit their website at www.hyper.co.uk

For further information on NewWorld Commerce or the Seminar contact:
Angela Walker at Praxis PR on 020 7749 5919, angela@praxispr.co.uk;
Samantha Cooke at Praxis PR on 020 7749 5911 sam@praxispr.co.uk.

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