WRN launches multimedia expansion plan with new corporate identity

Added : ( Mon Sep 20 2004 )

WRN launches multimedia expansion plan with new corporate identity

WRN, the London-based international transmission and broadcast specialist, has unveiled its new corporate identity with a new name, new brand and a new claim to support its expansion plans into new areas of media activity.

The company, formerly known as World Radio Network, engaged Brandhouse WTS to create its new brand and supporting collateral. Karl Miosga, WRN’s Managing Director, explains that the new look underlines WRN’s expansion from its roots in radio to other broadcast media: “This change allows us to extend the brand across any media platform; TV, Internet, radio or mobile telephony. WRN becomes a brand with multimedia potential.”


The brief to Brandhouse WTS was to bring together the many unique services the company provides to broadcasters from around the world under one identity, which in itself could be adapted flexibly as the company enters a sustained period of growth. Mark Wickens, Creative Partner at Brandhouse WTS, explains: “At the core of the brand is the idea that WRN brings together and channels different media into a defined, quality offering. The graphic identity tells this story through the depiction of streaming, digital information on a global scale.”


Simultaneously WRN is introducing a new brand claim. “Transmitting Success,” Tim Ayris, WRN’s Marketing Manager, says “is a positive, forward-looking support message that allows people to fully access the brand and expresses the company’s values and aims.”


WRN works with a number of top radio and TV brands, distributing their output domestically and international. Clients include FCUK FM, talkSPORT, top French station NRJ, America’s flagship speech station NPR, and VOA TV. In addition, WRN is well known for its own-branded international news and current affairs networks, broadcasting radio programmes from around the world, which are available on market-leading distribution platforms including Sky digital, France’s Canal Satellite, Sirius Satellite Radio in the US, the WorldSpace satellite radio service across Africa and Asia, mobile telephony portal MBN and mp3 download site AudioFeast. The company is actively developing a number of new project offerings including a TV channel.


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For more information contact:

Tim Ayris, Marketing Manager, WRN:
Tel: +44 20 7896 9000 Fax: +44 20 7896 9007
E-mail: tim.ayris@wrn.org Web: www.wrn.org


Notes for Editors:

About WRN

Founded in 1992, today WRN is a major international broadcaster and transmission service provider, headquartered in London, England.


WRN’s eight 24-hour-a-day international radio networks broadcast a rich mix of speech radio drawn from more than 30 of the world’s leading public radio stations, offering listeners a uniquely varied cultural perspective. WRN’s English language networks are available globally and are carried as an overnight service on many local AM and FM broadcasters, cable services, market-leading DTH satellite platforms, and Internet audio. Furthermore, in Europe, WRN operates networks in German (WRN Deutsch), French (WRN Français) and Russian (WRN Russkij).


WRN is also a major transmission company offering a range of broadcast services including permanent digital and analogue satellite transmissions, medium and short wave transmissions, Internet services (live streaming, on-demand downloading of audio and video), content hosting, broadcast consultancy and studio facilities. WRN’s clients include international and national public service broadcasters, commercial radio stations, satellite bouquet operators and cable companies.
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