HVA Group joins Misty Mountains

Added : ( Fri Jan 30 2004 )

Colombo, Sri Lanka. – February 1, 2004. The HVA Group has agreed to become the exporting and marketing branch of Misty Mountains Holdings Limited (Misty Mountains) operating as Heladiv Fine Tea (Pvt) Ltd (Heladiv). Misty Mountains targets the production and sale of environmentally friendly, shade grown, and fair trade premium speciality and classical teas from some of the world’s finest tea producing properties. Heladiv and Misty Mountains will build upon the immense international success of HVA in building the HELADIV brand in the global hot and cold tea markets. With their commitment to Premium Quality Ceylon Tea, the marketing and production strength of this new corporate combination will power the HELADIV and MISTY MOUNTAINS brands to global leadership.

To lead the effort to fully commercialize Misty Mountains’ vision, Roger Collis has been appointed as President of Misty Mountains Holdings Limited. Roger, who presently resides in the United States and the United Kingdom, has held leadership positions in international business, government, and the non-profit sector. Misty Mountains is the acquiring and development company to build a new style of fully integrated international Tea firm.

Rohan Fernando, President of Heladiv and a Director of Misty Mountains’ in expressing his delight that Roger has accepted the position is quoted, “Roger has an exceptionally strong knowledge of marketing, management practices, economic development, and environmental sustainability and a proven track record of accomplishment.”

Roger is currently a business advisor to several corporations in the United States dealing with software development, wireless communications, and proprietary technology. He is an excellent visionary, strategic planner, and task force coordinator. Acting as a change agent, he is able to cut through complexity and economic/political constraints to meet objectives and get results. He has served on numerous corporate boards and as an advisor to various governmental agencies and committees.

“I am pleased to join Misty Mountains Holdings Limited to apply my business experience and leadership in a company that values environmental stewardship and social progress, as well as profitability for shareholders.” Roger Collis

Roger will be developing operational structures, consolidating the resources and capabilities of the operating units, expanding and developing a strong global marketing and brand presence. He will be based in Colombo and Misty Mountains corporate headquarters in Nuwara Eliya.
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