Added: (Tue Oct 10 2000)

Pressbox (Press Release) - Mamta Ruparelia has been appointed travel manager of holidayauctions.net - the UK's first and leading dedicated travel auction site.

Holidayauctions.net is the trading name for Internet Travel Auctions, a joint venture between IT specialists TARSC Travel Systems and Midlands Co-op Travel - the UK's 5th largest travel agency chain.

Mamta, aged 35, has a wealth of marketing experience in both the specialist IT and new media field.

Commenting on this new appointment, Midlands Co-op Travel's general manager, Geoff Hagger said: "We are delighted to welcome on board such an experienced professional in the field of new retailing channels. It is an exciting time for the travel industry and Midlands Co-op Travel is determined to successfully embrace the changes that are currently taking place within the Internet marketplace."

Prior to this appointment, Mamta held marketing executive positions at Specialist Computer Holdings (in Birmingham), Fame Computers, and WTL (IT reseller for Sun Microsystems and Hewlett Packard). In this latter position Mamta was responsible for establishing the marketing department and telemarketing teams, as well as originating a new web site.

Married and living in Staffordshire, Mamta says she is looking forward to expanding the Travel Division's Internet holiday auctions site and gaining new clients. "The Dot Com marketplace is growing rapidly and ITA is a pioneer in online travel auctions. It is such an exciting time with so much we can offer to our customers. Our holidayauctions.net site offers the customer the holiday they want at the right price, at the right time, at the click of a button. I am delighted to be part of such a dynamic Dot Com business."

Online consumer spending in the UK is expected to soar from $2.6 billion American dollars (1.78 billion) in 1999 to over $30 billion (20.56 billion) by 2005. In addition to this, online sales in the United Kingdom will account for 7.5 per cent of the UK retail market in 2005, compared to 0.25 online market share in 1999.*

Launched one-year-ago, Internet Travel Auctions offers web surfers real convenience and the chance for holidaymakers to snap up a bargain. The www.holidayauctions.net Internet site is the first web site of its kind and lets consumers either bid for their chosen holiday from the auction 'rooms' or buy direct from a wide range of holidays available on the 'fixed price bargain' pages.

* Information source Fletcher Research - the UK arm of Forrester Research.

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