SHARE AND DISCOVER GLAYVA ONLINE
Added: (Mon Nov 27 2000)
Pressbox (Press Release) -
Glayva Liqueur has taken the unprecedented step of launching a website which is unlike its competitors and will act as more than just a brand reference point.
www.sharethediscovery.com is an exciting new lifestyle portal inspired by Glayva and aims to communicate and interact with their target market in a relevant and motivating way. Using competitions and intriguing links the site will allow the user to find products, services and information which reflect the sharing and discovering elements of the brand.
Designed to appeal to the aspirations, lifestyles and tastes of the predominately female Glayva target consumer, the site offers users different areas of interest from health and leisure to shopping, fashion and events which they are unlikely to discover on their own.
The site design uses technology that delivers an interactive experience and hooks users onto the site. Based on user testing initial indications show that users are remaining on the site for up to 20 minutes which proves they must be enjoying the experience.
Glasgow-based Tuna Ltd manages the content of www.sharethediscovery.com.
27 November 2000
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