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National Survey shows Britain's traditional markets offer best value this christmas

Added: (Fri Dec 01 2000)

Pressbox (Press Release) - 27 November 2000

A survey conducted on behalf of the National Market Traders’ Federation has revealed that shoppers throughout the UK can save up to a third off the cost of staple Christmas items at markets compared with typical supermarket prices. The survey showed that savings could be made on a full range of items from Brussels sprouts to traditional stocking fillers such as cotton hankies and grandma’s slippers.

The prices were compared during a snapshot survey of traditional markets and neighbouring supermarkets and branches in four areas of the country including the North East, North West, West Midlands and East London, with the highest saving being a whopping £13.48 for 13 like for like items at Europe’s largest street market in Walthamstow.

Commenting on the survey, the Federation’s president Mimi Rivington said “The survey just proved what we already knew – markets represent the best value for shoppers.”

The results of the survey coincide with the annual campaign by the Trading Standards Institute to warn Christmas shoppers to be on their guard against buying fake or sub-standard goods, claiming that markets in particular are places where people need to be careful.

Commenting, Mimi Rivington said, “Whilst it may be true that some rogue traders find their way into markets, the vast majority of our 27,000 members are honest, astute business people who buy well and charge realistic prices. We welcome any initiative that drives the “bad apples” out of the industry but as our survey shows, customers are more likely to pick up a bargain than get ripped off if they choose to shop at traditional markets this Christmas.”
Editor’s Notes
The NMTF is the representative body of the UK’s market traders with some 27,000 members. Established in 1899, the Federation is a campaigning organisation representing members’ interests with local authority and private sector operators as well as lobbying Government on general issues of market trading.

In 1998 the Federation, together with the industry’s operator bodies, Nabma and APMO, launched the Market Shoppers’ National Charter, designed to distance genuine markets from the practices of rogue traders. This has now been adopted by over 60 of the UK’s major operators.

The price survey was carried out during November 2000 in Leeds, Manchester, Coventry and Walthamstow. The basket of 13 items included typical seasonal foodstuffs, traditional stocking fillers and festive decorations.

The average supermarket price of the 13 items was £32.51. The average market price for the same or equivalent items was £21.10. The average saving across the four areas was £11.42.


For further information please contact Stephen Meredith / Kate Pope at Sinclair Mason Ltd, Tel: 0113 237 0777 / Fax: 0113 237 0888 or E-mail: katep@sinclairmason.com

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