LAUNCH OF UK’S FIRST INTERACTIVE TRAVEL GEAR WEBSITE
Added: (Wed Dec 06 2000)
Pressbox (Press Release) -
Unique service provides travellers with the right gear for their holiday
London, 6 December 2000 – Travelcamel Ltd, (www.travelcamel.com) the UK’s leading online travel gear retailer, has today launched their redesigned website. The new interactive site provides a selection of travel essentials ranging from basics such as sunscreen, batteries, camera film and insect repellent to more specialised goods including rucksacks, pharmaceutical products and cameras. All of the products are sourced from quality brands as Kodak, Polaroid, Ambre Solaire and Karrimor.
Interactive Holiday Advice – Essentials Finder
Travelcamel’s new site includes a unique new feature that gives customers advice on what they will need to take on their travels. Customers are asked to select their destination (eg. France, Eastern Caribbean, West Africa or New Zealand, etc) and holiday type (eg. Sun & Beach, Backpacking, Family or Business, etc). The Essentials Finder tool then provides the customer with a suggested list of travel gear appropriate for that particular holiday.
Other New Features
As part of the re-launch, Travelcamel has introduced new product ranges within new categories including security products, business travel, travel gifts and kids travel needs.
The site also features ‘essentials guides’ which each month will give customers advice about two particular aspects of travel shopping. The initial two guides will cover Travel Health and Security Products, essential for lone and female travellers. Future shopping guides will cover topics such as Travelling with children, Round-the-world Essentials, and Winter Sun.
John Curran, Commercial Director at Travelcamel says: “Most travellers share very similar pre-flight shopping needs. For example, 70% of holidaymakers buy film for their cameras before they fly; and 60% buy sunscreen at the airport. Travelcamel aims to save the traveller time and money by providing leading-brand travel essentials online and at an affordable price.”
Curran continues: “We are constantly monitoring the purchasing trends of our customers and ensuring that their requirements are being met through the site. The re-launch introduces new products, completely new styling, smoother navigation, editorial and advice. Revolutionary new functionality such as the Essentials Finder puts Travelcamel right at the cutting edge of ecommerce technology, and can only serve to enhance the customer experience.”
To mark the launch of their redesigned site Travelcamel will be running a half-price Camera promotion, where a range of leading Kodak disposable cameras will be offered at 50% off normal retail price. This includes the leading Kodak Flash Single Use Camera ideal for indoor use and at clubs and parties and the Kodak Aquasport which can take pictures underwater to a depth of 12 feet.
Notes to editors
Travelcamel is an online retailer of travel gear. Sales are made both direct to the consumer via www.travelcamel.com, and via microsites built in conjunction with tour operators, airlines and online travel agencies. Travelcamel has established strategic partnerships with companies such as Thomson Travel Group, Ryanair, easyJet, Expedia, Ebookers and Holiday Autos.