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IT'S THE REAL THING! (Shop Assistant Gets Wired)

Added: (Fri Dec 08 2000)

Pressbox (Press Release) - While other web retailers are rushing to get their virtual assistants online, one web retailer has come up with a novel idea - the real thing.

Shoe store www.shoesdirect.co.uk is the UK’s first online shoe shop to have wired its staff into the web to give live online advice at the click of the shopper’s button. And it is paying dividends.

"People are getting excited about the latest generation of virtual assistants, but we believe nothing beats the real thing," said Shoesdirect managing director Tim Lodge. "Having the human touch is working for Shoesdirect. It is definitely converting more browsers to buyers. Our initial findings suggest that customers are amazed by the response they receive when clicking on Human Click - Live Operator."

Comments from customers include :
"just like being in a real shoe shop"
"are you really human or a very clever computer ?"

With an excellent selection of top brands including Loakes, Rockport, Grenson, Barker, Cheaney, Ecco and Gabor they are confident they have the largest selection of quality footwear online.

Shoesdirect have a secure link, offer money back guarantees, and give free delivery in the UK. Buyers have the added security of knowing the site is a Which? Web Trader. For buyers from outside the UK there is an online currency and size converter.

ENDS

For further information please contact:

Tim Lodge of Shoesdirect on:
Tel: 01621 856 444 Email: T_Lodge@shoesdirect.co.uk
103 High Street Maldon, Essex, CM9 5EP, UK

Press release compiled by Margaret Rooke - Matthews PR, on:
Tel/Fax: 01621 855 131 Email: margaret@goodpublicrelations.co.uk

The webmaster is Mark Crisell on webmaster@shoesdirect.co.uk

Editors’ Notes

HOW DOES IT WORK? Shoppers can request help from an experienced shoe sales assistant by clicking on an icon on their screen to open a customers’ window. They then type their question for an immediate reply. If they are having trouble locating a shoe, the assistant can even click on the page from a remote link so it comes straight up on the shopper’s screen. The shop assistant is available during usual shop opening hours (Monday-Saturday) and early evening. When there is no one on duty visitors can click to leave a message.

DO YOU WANT SCREEN GRABS? Screen grabs are available by email. Please contact Margaret Rooke - Matthews on: margaret@goodpublicrelations.co.uk

DO YOU WANT TO SEE THE FACE BEHIND HUMAN CLICK? Yes, Diane really does exist! Please contact Margaret Rooke - Matthews for a photograph.

WHO ARE SHOESDIRECT? www.shoesdirect.co.uk is one of the UK’s leading independent online retailers of quality, branded shoes. The web site currently sells branded shoes by Loake, Rockport, Clarks, K Shoes, Ecco, Elmdale, Equity, Grenson, Barker, Cheaney, DB, Gabor and Josef Seibel in formal and casual wear for both men and women.

Established in 1998 and trading online since 1999 Shoesdirect Ltd is owned by brothers Tim and Phil Lodge; who have a background in shoe retailing since 1988.

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