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Aussie Baby Designs is welcomed to the world

Added: (Tue Mar 09 2004)

Pressbox (Press Release) -

M E D I A R E L E A S E
Tuesday, 9 March 2004

Aussie Baby Designs is welcomed to the world

The gorgeous Aussie-inspired collection of bed linen and towels from Aussie Baby Designs brings a touch of “Australiana” to nurseries around the world with the launch of the Sydney-based company on March 15, 2004.

The stylish designer duo behind Aussie Baby Designs is Bernadette Brennan and Haissam Aoun. They have created an exclusive range inspired by Australia’s most popular and recognisable native animals - the cuddly koala and the adorable kangaroo.

The eye-catching range includes luxurious cotton/merino wool blankets, special non-pilling polar fleece blankets, exquisite 200 thread-count cotton sheets sets, and fluffy 100% cotton hooded towels and washcloths.

Co-designer at Aussie Baby Designs Bernadette Brennan said the inspiration for the lovable Aussie animal designs came when she was working in New York and her expat friends were homesick for Australia. She could not find any baby bed linen that featured Aussie designs.

“Over one million Aussies are currently travelling and living overseas, so we want to bring a little piece of home to them, no matter where they live,” Ms Brennan said. “Our products also make the perfect gift because they are uniquely Australian, there’s nothing else like them.”

Mr Aoun said that because online shopping is becoming the fastest and most convenient way to access quality products from around the world, the Aussie Baby Designs collection will be available exclusively online at www.aussiebaby.com.au from the launch date of March 15, 2004.

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Aussie Baby Designs’ primary markets are the United Kingdom, Australia, the United States and Asia. Extensive web and print marketing campaigns in these regions will be commencing shortly to coincide with the launch of the website.

“We’re thrilled to be introducing a little piece of Australia to babies and toddlers around the globe. We love Australia and want to share some of its magic with the rest of the world.”

Sweet Dreams From Down Under

[Ends.]

FOR FURTHER INFORMATION

Contact: Bernadette Brennan
Phone: +612 9326 9386
Mobile: +61 410 568 244
Fax: +612 9326 9562
Email: bernie@aussiebaby.com.au

Contact: Haissam Aoun
Phone: +612 9343 4469
Mobile: +61 407 891 136
Fax: +612 9032 6595
Email: haissam@aussiebaby.com.au

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