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At Christmas It's The Thought That Counts

Added: (Tue Dec 05 2000)

Pressbox (Press Release) - REF: 010-Res
DATE: 6 December 2000
JOB: 44582


“On the last day of Christmas my true love sent to me 6 Star Trek figurines, 5 football programmes, 4 Diana portraits, 3 Beano comics, 2 pearl earrings, and a partridge in a pear tree……...”

At the time when most people will be writing out their Christmas present lists, research showing that people prefer to receive original and unusual gifts will bring inspiration to those who are struggling for ideas on what to buy.

The research, carried out by one of Europe’s leading online auction sites, Aucland.co.uk, shows that more than 8 out of 10 people enjoy owning collectibles and items of nostalgic value and welcome receiving these types of items as gifts at Christmas time. Indeed, 8 out of 10 people would prefer to receive a second-hand gift of something they really want, rather than a brand new present which may lack personal significance.

Clare Golding, UK marketing manager, Aucland, commented; “Our research shows that not only are more and more people intending to do their Christmas shopping online this year, but will also use the Internet as a source of inspiration to choose the perfect gifts for their loved ones to cherish.”

Golding continued; “As well as genuine bargains, unusual items that show thought can be found quickly and easily on the Internet. For example, on Aucland at the moment, an auction for a limited edition print of Frankie Dettori and LochSong is going for £18.00, and another bidder is waiting to see whether they will be the winning bidder of the retired beanie baby that would complete their collection.”

The research also found that 80% of those questioned found their shopping experience less stressful and more enjoyable when using the Internet to buy presents. Other statistics included:

 74% confirmed the Internet is taking the pressure out of the shopping experience by allowing shoppers to shop at their own pace
 57% of people confirmed they are searching the Internet to get the best deals of products and finding the Internet an essential resource for helping them to manage their Christmas budget
 66% of people confirmed they look on the Internet for Christmas presents

About Aucland
Aucland is a privately owned company, set up by Fabrice Grinda in 1998. Since then, Aucland has become one of Europe’s leading on-line auction sites with country-specific operations in the United Kingdom, France, Italy, Spain and Denmark, with operations in Norway, Sweden and Finland launching soon. Aucland’s online auctions enable users to buy and sell a large range of items – from collectibles to computer games, music to sports equipment, films to art, antiques and jewellery in a fun, safe, secure reliable online environment.

Goods on Aucland typically can be bought for up to 80% of the RRP, although this is by no means a definitive and consistent percentage saving.

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For further information, please contact:
Natasha Rice/James Cook
Harvard Public Relations
Tel: 0208 759 0005
Email: jamesc@harvard.co.uk

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