By 2004 Revenues for Customer Relationship Management Will Reach $22.9-bil
Added: (Mon Oct 09 2000)
Pressbox (Press Release) -
New Creek Ranch, California - October 9, 2000. Worldwide sales forecast for customer relationship management (CRM) software and services will reach $22.9-bil in 2004. Using CRM, information on a customer's interactions with a business are collected, analyzed, and used to promote better relationships between the two. CRM lets businesses target sales directly to the customer's needs and buying preferences.
Enterprise resource planning (ERP) providers will fill an even greater role in CRM's evolution as e-commerce becomes a more prevalent factor in both business to business (B2B) and business to consumer (B2C) sales. The contact center is emerging as the hub for managing interactions with customers - for both B2B and B2C sales - and will play an important role in customer relationship management.
Forecast revenues for customer relationship management (CRM), worldwide.