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LEICESTER FIRM SECURES A BIGGER SLICE OF THE CAKE - - Blackfriars Bakery exports flapjacks to Sweden

Added: (Tue Aug 21 2001)

Pressbox (Press Release) - Blackfriars Bakery, based in Leicester, has made its first shipment of flapjacks to Sweden, after receiving advice from Trade Partners UK.

While most people in Sweden have never heard of flapjacks or muffins, Blackfriars Bakery wasn’t deterred from trying to get a bigger slice of the Swedish export market for its speciality bakery products.

Blackfriars Bakery sales manager, Colin Knight, joined a Trade Partners UK ‘Export Explorer’* visit to Sweden, where he spent time talking to the commercial section at the British Embassy in Stockholm. He explained: “There was a distributor who seemed right for our products, so the Embassy rang him and we arranged a meeting.”

The distributor was impressed with Blackfriars Bakery’s range of traditional cakes and cookies, but was particularly interested in the flapjacks. “It’s not a product that’s very familiar in Sweden,” admits Mr Knight. “But they’re not unlike the protein bars which Swedes are very keen on and my distributor has had success selling them in the health market, particularly in gyms!”

The bakery was very pleased to get an order on its first visit to Sweden, particularly as it was just trying to find out about the mechanics of exporting rather than securing new business straight away.

The Blackfriars Bakery is now working with its distributor to find new outlets for its products and is keen to target the retail market more closely. “The ‘Export Explorer’ visit taught me a lot about the way the market works in Sweden and I feel very confident about the future of our products there,” Mr Knight concluded.



News release is available online at www.prowse.co.uk/newsf.html

Trade Partners UK is the government’s lead organisation that provides support services for UK companies trading overseas. Launched in May 2000 it brings together teams in more than 200 British embassies overseas, more than 45 Business Links in the UK and at least nine government departments, as well as representatives in Chambers of Commerce across the country. Its aim is to make these services clearer, more effective and easier for British exporters and investors. For more information visit the web site www.tradepartners.gov.uk.

*Overview of Export Explorer
Export Explorer is an integrated package of help and advice that enables small and medium sized firms to experience new and accessible export markets at minimal cost.
Export Explorer comes in three tailor made packages: Market Explorer: Stage 1 targets those first time exporters or those with minimal experience. Market Explorer: Stage 2 is aimed at those companies that are more experienced in the exporting field, are looking to develop further into more difficult markets and have little or no experience of the country to be visited. Trade Fair Explorer enables first time exporters with minimal experience to visit a key trade fair in Western Europe as part of a group.

For further information please contact either Sara Lipscombe-Nott or Jane Lackenby at Prowse & Co on 01372 363386.

Or Alasdair Crewe/ Mike Dennehy at the TPUK Press Office 020 7215 8196/4795.

Colin Knight, sales manager at Blackfriars Bakery can be contacted on
0116 262 2836.

Issued on behalf of Trade Partners UK by Prowse & Co

20 August 2001

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