How A Professional Web Site Design Can Improve Business Performance?
Added: (Fri Jan 27 2006)
Pressbox (Press Release) -
A new report confirms that web design is of key importance, particularly to commercial sites trying to persuade shoppers to spend time and money buying products over the net.
In a study at Kansas State University, surfers were asked to look through a website and then draw a diagram of how the site was organised.
Most of the resulting drawings were inaccurate, highlighting that people do not remember websites in the way web designers think about it.
The report suggests that designers can take their work too seriously, with the result that websites are less easy to use and ultimately less satisfying.
The study concluded that information on websites should be organised in categories that are obvious to users. Information should be presented in a way that is consistent with how people group things together in their minds.
The emphasis must be on web usability, making sites work for the user by keeping them simple.
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