Thermal Transfer Overprinting Market
Added: (Wed Jan 16 2019)
Pressbox (Press Release) -
Transparency Market Research (TMR) provides key insights on the thermal transfer overprinting market in its latest report titled “Thermal Transfer Overprinting Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 – 2026.” According to the report, increasing usage of thermal transfer overprinters in the retail industry in North America to is projected to drive the thermal transfer overprinting market. Furthermore, increasing demand from the health care industry and rise in demand for thermal transfer barcode overprinting in the supply chain are predicted to propel the thermal transfer overprinting market during the forecast period.
Adoption of automatic identification and data capture (AIDC) technologies for productivity improvement, rise in concerns about product safety and anti-counterfeiting, and increase in usage of thermal transfer over printers in on-demand printing applications, and growth of the e-commerce industry are the key drivers of the thermal transfer overprinting market. Emergence of IoT technology for printing applications will drive the thermal transfer overprinting market.
The report has segmented the global thermal transfer overprinting market in terms of application, region, and printing. On the basis of application, the thermal transfer overprinting market is split into retail, transportation & logistics, manufacturing and industrial, healthcare and hospitality, government, and other applications. The retail segment accounted for major share of the thermal transfer overprinting market in 2017. Demand for thermal transfer overprinting is increasing in the retail sector owing to the rise in need for maintaining data by tracking inventory through barcodes and RFID tags. Thermal transfer overprinting is used to print these tags at significantly low costs. Increase in inclination of companies toward retailing and growth potential of the e-commerce business are further expected to fuel the thermal transfer overprinting market.
In terms of regional perspective, the thermal transfer overprinting market is segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa. North America held key share of the thermal transfer overprinting market in 2017. Increase in usage of thermal transfer overprinting in retail applications such as smart packaging, inventory management, and warehousing; transportation; and logistics applications is boosting the thermal transfer overprinting market in North America. These applications require barcode labels and tags for tracking the data of a particular asset. Demand for barcode thermal transfer overprinters is increasing at a significant pace in North America.
Prominent players operating in the global thermal transfer overprinting market are included in this report to give a better competitive landscape and these are SATO HOLDINGS CORPORATION, Epson India Pvt Ltd., Star Micronics, Honeywell International Inc., Bixolon, FUJITSU, Brother International Corporation, and TSC Auto ID Technology Co., Ltd.
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