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Successful Case for Online Shopping Buiness - DVDshelf - largest Chinese DVD online shop

Added: (Sat Dec 09 2000)

Pressbox (Press Release) - Date: Dec 09 , 2000
Contact:ITOK Media Ltd

Ms. Ada Wong
Tel: (852)2152 2937

Press Release

DVDshelf.com explore global market for Chinese DVD/VCD/CD

Hong Kong - November 14, 2000, The largest Internet Retailer of Chinese DVD, VCD and CD, http://www.DVDshelf.com has released its English version site since June, 2000. Its overseas sales has increased significantly. Apart from the advertising promotion, DVDshelf.com will be through cooperating with Internet Service Provider, portal site and bank as business partner to launch different promotional activities to increase our market share in overseas market.

Since its establishment on 28th June, 1999, it has accumulated to a volume of 16,000 of DVD,VCD & CD. In additional with its user-friendly search engine, advanced pre-ordered system, all these contributed DVDshelf.com to gain profit in just half year’s time.

DVDshelf.com has made effort in expanding the Chinese community market. “To match with the potential market from English-speaking shoppers who have great demand for Chinese movie and music, it is not surprised for us to invest much time and effort to translate all Chinese to English and enhance our titles in Chinese Kung Fu, documentary and traveling" , ITOK Media Marketing Director - David Ho. “As all we know, some movie stars including Bruce Lee, Jackie Chan, Jet Li and Gong Li are very pupolar in overseas Chinese, a lot of overseas users are looking for their DVD and VCD. Thus, we believe that the market share from overseas users will be increased substantially ". It is proven that DVDshelf.com has a clear positioning strategy and expand their global market through Internet. With stable sales volume and strong logistic support, no wonder why DVDshelf.com has achieved 45% increase quarterly.

To match with their plan to expand the worldwide market, all-round worldwide marketing strategies has been implemented.

1. ISP subscribers’ privileges
DVDshelf.com has implemented a series of joint promotion programs with many major ISPs. Their subscribers only need to use their respective e-mail address (e.g. @hongkong.com, @pacific.net, @free.ismart.net, @tom.com, @start3.com, @sinaman.com, etc) to make purchase on dvdshelf.com. They will get double bonus point and special offer from DVDshelf.com.

2. Joint Promotion with online business partner
To maintain its position as the largest Chinese DVD, VCD, CD retailer, DVDshelf.com has launched a series of joint promotion programs with many renowned portal sites and bank, e.g. sina.com.hk, iSmart Mall, goyoyo.com.hk, hongkong.com, Hang Seng Bank credit card and Bank of East Asia, etc, to provide double cash bonus points and add-on benefits. With the launch of English version site, DVDshelf.com will further expand its market overseas. For future planning, in order to co-operate with different online business partners, DVDshelf.com will enhance its comprehensive logistics support and product base to upgrade the service quality.


3. Referral Plan
If the shopper of DVDshelf.com would like to recommend the web site to their friends, they only need to use the ready-made recommended note to inform their friends about www.dvdshelf.com. Their friends only need to login their Referee’s login name, they can be simultaneously entitled to have 1,000 cash bonus points, and the Referee can get $1 cash bonus points for any $1 purchase from the Referral.

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DVDshelf.com, as the Largest Chinese DVD,VCD and CD on-line supplier. It has more than 16,000 DVD, VCD & CD titles. The categories of DVD & VCD includes classic, action, comedy, love, scientific, horror, cartoon, animation, documentary, sports, concerts, karaoke, TV series and music CD from Hong Kong, etc. It also has pre-ordered services, weekly promotion, product preview etc.

----------------------------------------------------------------------------------------------------------For further details about the development path of DVDshelf.com, please contact its Marketing Director through Miss Ada Wong at (852) 2152 2937, Fax: (852)25665740 or e-mail to dvdshelf@itok.com / adaw@itok.com.

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