Reckitt Benckiser shortlisted in National Graduate Recruitment Awards 2010
Added: (Thu Oct 14 2010)
Pressbox (Press Release) -
Reckitt Benckiser, the leading global household, health and personal care company, has been shortlisted for four categories in the finals of the National Graduate Recruitment Awards 2010.
The annual awards are designed to recognise the positive work being carried out in the graduate recruitment industry across the UK and to celebrate excellence, innovation and forward thinking in the recruitment arena.
RB has been shortlisted in the following categories:
Most innovative way of attracting graduates
Best graduate website/micro site
Best graduate recruitment marketing campaign
Best international graduate recruiter
RB has been developing a range of initiatives to reach out to talented students and people early on in their career, to show them how the company operates, demonstrate the global nature of the operation and underline the RB culture and how it differs from most other FMCG companies.
The latest of these initiatives is a social media game on Facebook called poweRBrands. Aimed at 18-30 year olds it is designed to mirror the real life experience of being a marketing executive in a leading edge company like RB.
It gives gamers the change to test their marketing and business ability, learn strategy and decision-making skills and be introduced to the unique culture and challenges that face RB marketers every day. All in a fun environment and in keeping with RB's commitment to continue innovation.
The game is part of Reckitt Benckiser's desire to build a strong online presence. It's a way to introduce students and early careers to the RB culture, and giving them the opportunity to look further at the website and other career information.
As well as Facebook, RB is also reaching out through it's Twitter page (@DiscoverRB), employee blog (MyRBOpportunity.com) and a newly revamped careers website at rb.com/careers
The National Graduate Recruitment Awards winners will be announced at an awards ceremony in London on October 22.
This year's finalists also include L'Oreal, Sainsbury's, Meltwater Group and Avon.
About Reckitt Benckiser
RB is a world leader in household, health and personal care.
Its headquarters are in the UK, with operations in 60 countries. Today it is the global number 1 or 2 in the majority of its fast-growing categories.
Its portfolio is led by 17 global Powerbrands which include Lysol, Finish, Cillit Bang, Dettol.