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Online store is a hit and beats the competition!

Added: (Fri Dec 22 2000)

Pressbox (Press Release) - [Starts]

Since it opened its doors in the early eighties, Poole Percussion has become one of the leading shops to be found in the South, that supplies everything from the largest of drum kits to the smallest of hand percussion instruments.
Paul Wincer, who previous worked in Brighton as an Insurance Salesman, took over the business in 1989. Assisted by his right hand man, Austin Lane, he has continued to build a healthy business that shares his life-long passion for music.
Paul played professionally with Brighton Mod band, the Lambrettas, who had three hit records in 1980. Their highest climber was ‘Poison Ivy’ which reached number 7, on 1st March 1980, and stayed in the chart for twelve weeks in total. Other hits included ‘D-a-a-ance’ and ‘Another Day (Another Girl)’.
Twenty years later he is enjoying the success of his percussion shop, based in Branksome, in Dorset.
“We’ve enjoyed a steady growth in the trade the shop does. I haven't gone nuts though and I have never felt the need to branch out and open additional shops in other areas”, reports Paul, whose shop has seen many a famous face, and professional drummer, drop in over the last decade.
Paul has recently chosen to open another branch, not on the high street, but in fact on the Internet.
“Everyone was talking about e-Commerce and I decided that it had to be worth looking into for my own business”, explains Paul. “There were only two or three similar shops selling percussion instruments online and I felt we couldn’t let that stay the case. We just had to dive in and have a go ourselves!”
The new website was built by New Milton based business Artisan Internet, who also integrated the online catalogue into the site and provided introductory training on installation, before handing over the job of maintaining the store to Paul and his staff.
“I had a few teething problems whilst I was getting to know the software. I sussed it out eventually and adding new products is now a piece of cake! It’s mostly cut and paste and you can get started by simply copying code from products elsewhere in your catalogue”, proclaimed Paul, who has since bought a digital camera and is now producing in-house images of current stock available for purchase online.
“Being able to produce our own photographs is very important. We can’t always rely on photographs from manufacturers. What we have in stock isn’t necessarily what the images display, however, this way we can show visitors the exact colour, model, condition and appearance, of any instrument on sale.”
The success in their new online store is largely down to their approach to customer service and their aim to keep a very broad range of stock. Even visitors from the United States are buying US tutorial books from their site, for under ten pounds each, simply because shops in their own country just don’t stock them!
Paul has been amazed at some of the recent orders, now coming in at an average of three a day, which have ranged from a set of cymbals for a Hertfordshire customer, to a drum kit destined for Northampton.
“We had a second hand electronic kit come in and I decided to put it up on the sites ‘Special Offers’ page. It was sold to a Northern customer later that day who was particularly worried that he had only just caught the special offer!” a surprised Paul recalled.
The site appears to have raised the public’s awareness of their business. “We now receive a large number of email enquiries. Especially from people who, for one reason or another, prefer not to contact us by phone!” commented Paul.
Amongst their varied correspondence received via their site nowadays are some very interesting and amusing enquiries. Probably one of the funniest was from an aspiring drummer who enquired - ‘How much would it be to add a cymbal to my kit? You know, the green one I bought from Austin in February!’
To find out more, feel free to visit their website, which can be found at:
http://www.poole-percussion.co.uk/

[Ends]


Editors notes:

There are a number of photos available to accompany this press release. They feature the shop front of Poole Percussion, the view inside the shop, and a screen shot of the website in use. These can be supplied in electronic format either by email or on disk.

This press release was written and distributed by, and should be credited to, Catherine Lake / ten79.
Please also include by-lines, for any photographs and images, as directed in the notes above.


Contact points:

Paul Wincer Proprietor - Poole Percussion Tel: 01202 763944
Catherine Lake Owner/Photojournalist – ten79 Tel: 01425 623226

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