Merchandising Veteran Kelly Greenfield Joins Camdens
Added: (Wed Nov 24 1999)
Pressbox (Press Release) -
Kelly Greenfield, a well-known figure in the high-end retail world, has joined leading e-commerce company Camdens as Vice President, Director of Merchandising. In her new position, Greenfield will report to Camdens CEO Fred Reffsin, and will oversee and manage all merchandising selection and vendor relationships. Additionally, Greenfield will handle the overall product representation on the http://www.camdens.com e-commerce site.
Greenfield brings to Camdens her extensive experience in international retail and fashion, most recently with Paloma Picasso, where she was Director of Worldwide Brand Management, and Bally, Inc., where she was Vice President of Marketing and Product Development. Over the course of her career, Greenfield has also worked with Speigel, Tahari, Jaeger Sportswear and Bullock's Department Store.
"Kelly's taste, style and creativity, coupled with her business savvy and customer insight, all complement and strengthen the Camdens image," said Fred Reffsin, Camdens CEO. "As we continue to build Camdens as the premier destination for upscale gifts aimed at the corporate market, Kelly brings a unique perspective and breadth of experience to help ensure we are offering our customers the best selection of appropriate merchandise."
Greenfield holds her degree from the University of Denver, and resides in New York City.
Camdens, headquartered in White Plains, NY, is an e-commerce company focusing on the upscale corporate gift market through its http://www.camdens.com web site. The company brings together the best in merchandise, service, and technology, including its Recipient's Choice(TM), CamdensMail(TM) and GiftManager(TM) features. Investment in Camdens is led by Europ@web, an Internet investment company recently established by Group Arnault, the private holding company of French businessman Bernard Arnault, which controls the luxury group LVMH Moet Hennessy Louis Vuitton; and ARCH Venture Partners, a premier provider of seed and early stage venture capital for technology firms.
SOURCE: Camdens, Inc.