Added: (Thu Nov 02 2000)

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Tracey Taylor Perles

Executives select upscale newborn gifts to create big impressions

Pittsburgh, PA, November 2, 2000…After more than a decade in business, gift basket entrepreneur Lynne Bingham places a great deal of confidence in the phrase, “presentation is everything.” Presentation is her business -- and the business is growing by leaps and bounds.

Bingham’s company, The Stork Delivers™, creates and delivers gift baskets to celebrate the arrival of a newborn. Remarkably, Bingham’s growth in sales is not the result of an expensive marketing strategy, an elaborate advertising campaign or inviting storefront. Bingham’s base of operations is a warehouse and she has grown the business almost exclusively from repeat customers, referrals and Web site visitors.

Bingham’s key to success was to develop a gift for a growing baby gift market - the corporate or business client. Bingham discovered a growing trend. More and more customers were seeking an impressive and original baby arrival gift appropriate for clients or business associates. Unfortunately, the market for baby gifts had not changed. Traditional gifts, such as cookies, plants and balloons, were the only option.

“The corporate culture has changed so dramatically. Creating an image and making an impact is as much a part of capturing the competitive edge as quality and price,” said Bingham. “Business clients were desperate for impressive, upscale baby gifts. The demand was evident, but the market had no response.”

As a former children’s clothing retailer and a mother of two, Bingham had firsthand knowledge of the baby gifts industry. Bingham recognized an opportunity and created her gift basket business specifically to cater to business clients. Bingham’s baskets are unique and custom created to leave a lasting impression.

“Our baskets are ideal for business clients, or individuals, who want to give an upscale gift that will stand out among other gifts,” said Bingham. “Our gifts have shelf life and that’s important to corporate clients.”

Bingham’s baskets are uniquely theme-based and filled with boutique clothing items along with a selection of toys and gifts. Corporate gift buyers, small business associates and individual buyers shop via her Web site catalog or contact Bingham directly to arrange for a custom basket.

Bingham, who counts Universal Studios, Coca Cola USA, Visa Internationqal Fleet Bank and CNN Productions among her corporate clients, also has a cadre of celebrity Internet shoppers. New arrivals for Clint Eastwood, Arnold Schwarzenegger, Jon Bon Jovi and Paul Reiser have received gift baskets from The Stork Delivers™.

“Celebrities are no different than any of my other clients,” said Bingham. “Everyone wants their baby gift to be special and distinctive. Our baskets are memorable because they are unique. They even hold their own trademark.”

The Stork Delivers, headquartered outside of Pittsburgh, Pennsylvania, can be accessed at www.stork.com. Personalized consultation is available by calling (800) 94BABYS.

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