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BOS Opens New HQ as Part of $30M European Expansion

Added: (Wed Jan 10 2001)

Pressbox (Press Release) - PRESS INFORMATION

10th January 2001

BOS Opens New HQ as Part of $30M European Expansion

Better On-line Solutions, the Israeli specialists in VoIP Internet telephony
gateways, print management software and IBM AS/400 connectivity products,
has opened a new European headquarters on the Meridian Business Park in
Leicester - new telephone no. +44 116 282 0600.

The move from Hinckley to Leicester is the first phase in a $30 million
investment in new sales, support and R&D facilities throughout Europe. BOS
will be opening offices in Paris, closely followed by Italy, Spain, and an
expansion of their existing operations in Germany.

Reporting to Dave Culley, promoted from UK to European Managing Director
last year, and Barry Underhill as European Sales Director, thirty new sales
and support staff are being recruited.

New Management Team
New management appointments include Nik Sakaria, formerly with Wall Data, as
European Channel Manager for all BOS' AS/400 products. Also new on board are
Ian Blackman, formerly with e-Distribution, as European Technical Support
Manager, and Ann O'Shaughnessy who joins from Quatrix Communications as
European Marketing Manager.

Together with Lee Langdon and Dave Clarke, UK Channel Managers for the
AS/400 and TeleLynk VoIP products respectively, the new management team will
all be based at the new Leicester HQ, along with the telesales and support
teams: whose strength is being doubled to 30 people.

New Product Strategy
Although BOS sees the major growth coming from its new TeleLynk VoIP
Internet telephony gateways and e-TeleLynk Web-to-phone solutions, as well
as PrintBoss, the company promises to keep faith with its traditional AS/400
LAN and Internet connectivity markets and, even, its Twinax products on
which the company was founded back in 1992.

The PrintBoss Revelation
The new PrintBoss software allows users to design, automatically route and
store, graphically enhanced documents to multiple destinations based on user
defined preferences. Print jobs may be routed to individual e-mail and fax
addresses as well as to target printers and even trays. And the software not
only improves existing documents, but it can create the highest quality
forms, logos, letterheads and even cheques.

"PrintBoss really scores in multi-platform installations. Operating under
Windows 95/98/NT or 2000, it provides PC-based design, management and
routing of print jobs from multiple operating environments - AIX/UNIX,
Linux, mainframes and DOS, as well as the AS/400. It is still the only
completely open print design and management solution on the market," says
Dave Culley.

BOS is also in negotiations with several of the leading printer
manufacturers who plan to bundle the PrintBoss software within their devices
for the AS/400 and other markets. Such OEM deals could boost BOS' worldwide
sales by $ several million in 2001.

The Lynk to VoIP
Since the launch of its first BOSāNOVA Internet Server in 1997, BOS has been
an ardent supporter of TCP/IP for both LAN and remote access data
communications. It was logical, therefore, that the R&D team should take
this expertise into the telecoms arena and develop Voice over IP gateways
and adapters.

Because this was then, in 1998, considered to be a total diversification,
BOS established Lynk Ltd. as a separate subsidiary company. In October 1999,
Lynk launched TeleLynk, the first complete VoIP hardware and software system
to provide business class telephony, and real time fax, over IP - be it
Internet, intranet or existing VPN or packet switched data networks.

This was swiftly followed by the e-TeleLynk Web-to-phone gateway which
enables Website owners to provide their customers with free VoIP calls to
Website agents over the same Internet link whilst the agent and customer are
viewing the same Web page. e-TeleLynk has been a resounding success in
e-commerce and help desk applications simply because it is instant (apart
from the one-time 8 second 45K VoIP 'plug-in' download) and it obviates the
need for a callback or second phone line. It also adds a much needed 'human
touch' to the hitherto impersonal e-commerce world.

The first version of the TeleLynk Internet Telephony Gateway has now been
updated so that the system now comes in 1U rack-mountable and desktop units,
rather than PCB plug-in cards; increasing the reliability and ease of
installation to the corporate and SME markets. Industry hype that VoIP was
all about beating BT and the traditional carriers by making free phone calls
over the Internet has been superceded with successful installations and
trials taking place at corporate users such as TrailFinders, Campbell
Distillers and Martin Dawes.

IP.COM Italy Ltd. has launched its new Internet Telephone Service based on
TeleLynk Gateways - because they provided better voice quality than any of
the solutions offered by 'the well known brands'. For BOS, the initial order
is worth over $800,000.

BOS and Lynk Back Together
"Within BOS and, already, a number of our customers, our development of
TeleLynk is no longer seen as a diversification," says Dave Culley. "It has
turned out to be a natural progression, and with TCP/IP as the principal
protocol, it has turned BOS into a voice and data communications company. It
is also the principal reason why a group of private investors has put $30
million into our expansion."

Word count: 841

For Further Information:
Ann O'Shaughnessy
BOS Ltd.
BOS House, Meridian East
Meridian Business Park
Tel: +44 116 282 0600
Fax: +44 116 282 0601
E-mail: sales@bos.co.uk
Website: www.bosweb.com

Press Enquiries and Photos:
Tony Bovill
Consort PR Consultants Ltd.
Berrybridge House
Devenish Road
Tel: +44 1344 626171
Fax: +44 1344 626612
E-mail: tony@consortpr.co.uk
Website: www.consortpr.co.uk

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