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A New Web Based Name Creation Service to Create Names that Work for your Business

Added: (Thu Nov 23 2000)

Pressbox (Press Release) - Contact:

Dr. Yanina Shapiro

CEO & President

Corporate Psychology & Mental Fitness

Phone: (503)224-0363
E-Mail: pr@brainflex.com

Wednesday, November 22, 2000


Portland, Oregon, USA

Need a creative, meaningful, memorable, trademarkable, and reasonably priced
domain name custom tailored for your business? Visit Domain Name Advisor
at www.DNadvisor.com,

For a limited time, the company offers an introductory package, which
includes 1) creation of 25-30 available dot-com (or other extensions if your so prefer) names for your business and product and 2) an hour long
consultation for just $500. The consultation is a real bonus - they
will discuss with you your naming needs and, when the names are ready, will help you narrow them down to the best 2-3 names.

The company CEO, Dr. Yanina Shapiro, is a former college professor and
memory researcher.. "We create names that work for your business, - she
says, - because we know how human memory works"

To see a sample of names created by DomainNameAdvisor.com, visit
www.PotentDomainNames.com, the site that sells, says Dr. Shapiro, 'not
merely names, but names with business ideas. See a name like
eBorneBooks.com or eBorneMovies.com and think business'.

However, she is not that keen on generic descriptive names. In her opinion, they are unjustifiably overpriced. Why? 'Because they cannot be trademarked. And because you cannot brand them. You sure can tell Ford from Mercedes, but not "a car" and "a car", nor "car". After all the car is the car, which is what car.com stands for.

So, why would anybody pay 7.5 million dollar for business.com? "I truly do
not know" she says. If the name's purpose is to drive traffic to a web
site, there certainly are less expensive ways for achieving such purpose. In so far as the word "business" denotes a broad category, it cannot name any business or product, because it names all businesses, but read more at www.dnadvisor.com

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