Prize giving Ceremony on November 26, 2020 live from the Nikolaisaal Potsdam
Added: (Mon Nov 09 2020)
Pressbox (Press Release) -
+++Michelle Müntefering, Minister of State for International Cultural Policy at the Federal Foreign Office opens this year's award ceremony
+++Expert jury awards eight prize winners in eight categories within an innovative livestream
+++Leoluca Orlando, Mayor of Palermo is honored with a Lifetime Achievement Award
The European Culture Brand Award will be awarded for the 15th time and streamed live on 26 November 2020, at 8 pm as a digital event from the Great Hall of the Nikolaisaal Potsdam in TV quality. Within this year's competition 112 competition entries were submitted. Twenty-five entries made it onto the shortlist, eight of which will be honored on stage with the Aurica, the icon of the European cultural market. Within the innovative, virtual TV format, awards are given for cultural-political attitudes, innovative programming, identity-based brand development and sustainability, among other things. The event will be opened by the patroness Michelle Müntefering, Minister of State for International Cultural Policy at the Federal Foreign Office. The event will be produced without an audience on site with a livestream in German and English for a European audience. Information on the access modalities as well as details on the course of the livestream can be found at:
https://cultural-brands.com/conventions/night-of-cultural-brands.
The competition, which was launched in 2006 and is aimed at cultural providers, culture-promoting companies, foundations, municipalities, tourism regions and the media, and awards prizes to European cultural projects, was originally planned to take place on the evening of 26 November 2020 as an event with 750 guests from politics, business, culture and the media in the Nikolaisaal concert hall in Potsdam. In cooperation with the main sponsors, the State of Brandenburg and the City of Potsdam as well as all participants, the event will be produced without an audience in the Great Hall of the Nikolaisaal due to the pandemic developments and will be made available to the public from 8 p.m. - 9:30 p.m. as a free live stream with English translation in TV quality.
This year's applicants for the European #Kulturmarken Awards come from Germany, Austria, Switzerland, France, Sweden, Finland, Denmark, Lithuania, Belgium, Norway, Italy, England, Portugal, Ukraine and the Netherlands. The following projects are nominated in the eight competition categories:
- European Culture Brand of the Year 2020: Mozarteum Foundation Salzburg, European Hanseatic Museum Lübeck, European Union Youth Orchestra
- European trend brand of the year 2020: Deichman Bjørvika, Konzerthaus Blaibach, Royal Danish Theatre
- European cultural manager the year 2020: Yvette Mutumba & Julia Grosse, Malte Boecker, Eike Schmidt
- European cultural investor 2020: Wilo Foundation, OLYMPUS, Deutsche Post DHL Group
- European Education Program of the Year 2020: JeKits Foundation, Berlin Wall Exhibition, Center for Urban History
- European Cultural Tourism Region of the Year 2020: Where about now, Le Voyage à Nantes, Via Francigena
- European Award for Urban Culture 2020: Monheimer Kulturwerke, Celle Tourism and Marketing, Bendorf City Council
- European Prize for Sustainability in the Cultural Market 2020: Kunsthaus Wien, Futur 2 Festival, Lower Austrian Film Commission
The Lifetime Achievement Award 2020 will be presented to the Mayor of Palermo, Leoluca Orlando, in recognition of his initiatives for culture and his commitment in the fight against racism.
The digital Night of Cultural Brands is made possible by the Ministry of Science, Research and Culture of the State of Brandenburg, the state capital Potsdam and the Nikolaisaal Potsdam. In addition, 50 other partners support the European Cultural Brands Award. These include the Hoffbauer Foundation as prize sponsor, SAP, RSM, Bayer Arts & Culture, Arnold Group, Tagesspiegel, kulturplakatierung, ARTE Magazin, Deutsche Welle, bcsd, AVL and Deutsche Post DHL Group. The initiator and organizer is Causales - Gesellschaft für Kulturmarketing und Kultursponsoring. Information on the Night of Cultural Brands DIGITAL is now available at www.cultural-brands.com.