Northumberland writer’s hit book on beating nicotine
Added: (Thu Nov 12 2020)
Pressbox (Press Release) -
A former cancer research specialist is confident his new book will make nicotine cravings go up in a puff of smoke.
Russell Board, who lives in Northumberland, has just published The Nicotine Trap and How to Beat It to critical acclaim.
The easy-to-follow guide, which predicts smokers can be completely free of cravings within five days, has already reached number one in Amazon’s addiction charts as well as receiving a string of five-star reviews.
Ex-smoker Russell believes the methods he describes in The Nicotine Trap and How to Beat It will work for everyone.
The 50-year-old said: “I started smoking when I was 13 and I smoked for 10 years.
“It was when I undertook a degree in physiology I made a startling realisation about how nicotine actually works in the human body and I postulated a method for preventing withdrawal symptoms from occurring when we try to quit.
“Using myself as the guinea pig I put my method to the test and sure enough it worked.
“Ever since then I’ve wanted to tell the world about my discovery as I’m certain it hasn’t been documented anywhere else.”
The Nicotine Trap and How to Beat It guides smokers through the initial cravings after giving up cigarettes or vapes.
Russell also demonstrates how to reverse the psychology that comes into play with cravings – leading to never wanting nicotine ever again.
After two spells working at laboratories in America, the father-of-two returned to Northumberland to complete a renovation project.
And he now works full-time in the construction industry.
It was only during the early weeks of lockdown, that Russell finally found the time to complete The Nicotine Trap and How to Beat It.
He added: “I helped two people give up smoking before I’d finished the book.
“One of them I shared a room with when I was working in cancer research.
“I told him about my technique and managed to convince him to try to give up using my method and he succeeded - he was extremely grateful for my help.
“I did the same to a friend of a friend whom I met on a stag weekend.
“I told him about my technique and when I met him again at the subsequent wedding, he’d managed to give up using my method.
“I was furloughed for three weeks at the start of the pandemic and this was when I managed to finally finish the book - there’s always something positive coming out of negative situations.
“I truly believe we all have a purpose in life, to contribute in some way to making the world a better place.
“I’ve thought like this my whole adult life and this has been the main motivational force behind my writing so far. I just need to let people know about it now.”
As well as publishing The Nicotine Trap and How to Beat It, Russell is lobbying the film and television industries to have smoking banned from our screens.
Enthusiastic reviewers have described The Nicotine Trap and How to Beat It as being ‘user friendly’ and ‘something that really works’.
For more details, visit Amazon and search for Russell Board, where the paperback and Kindle forms of The Nicotine Trap and How to Beat It are both available.
Notes to the editor
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